On the morning of March 19, 2022, THE RELEASE OF BYD's new car was finally ushered in, and the BYD Dynasty Han DM series finally entered the public vision.
According to official news, the starting price of Han DM-i and DM-p is starting at 21.68w, and the highest price is 32.28w. Some people are cheering for this price, if you buy a high-end version, you don't have to wait for such a long time, but most people are skeptical about this price, and the comment area is about to fry.
Many people say that BYD is floating, BYD also sells 300,000, BYD also dares to sell 300,000, is it looking at the sales of good began to cut leeks to expand, in the end who gave it the courage, is it Liang Jingru? Brother Meow will take you to see if BYD's Han is worth this price, right?
BYD is one of the industry giants in new energy vehicles
If it comes to China's new energy vehicles, everyone should be proud of it, which should be the cornering point of our country in the automotive industry. So when it comes to new energy vehicles, which brand comes to mind first?
The first thing that came to mind in Brother Meow's mind was BYD. Whether in the field of new energy vehicles or battery manufacturing, BYD can be regarded as one of the industry giants in the world, and it is also an enterprise that can independently produce power batteries, motors, electronic controls and vehicles.
The price of the new car Han DM series released by BYD is shown in the following figure, and we can see that han DM-i has a total of four models, 121km premium, prestige, exclusive, 242km flagship, and the official pre-sale price ranges from 216,800-29.28 million yuan. Han DM-p launched a 202km four-wheel drive flagship model, the official pre-price of 322,800 yuan.
The quality of the new car is resistant
First, the appearance is more sporty and stylish
The appearance is Han DM-i and DM-p are designed by internationally renowned design masters Wolfgang Egger, MichelLe Paganetti and so on.
The use of "Dragon Face" sports front face, a wider size of the middle net, a penetrating Chinese knot LED taillight, 19-inch large size sports wheels, etc., the external shape is more sporty and fashionable than before.
Second interior luxury technology wind
The new car follows the original luxury technology style. Luxurious and luxurious leather interiors, high-tech LCD dashboards, domineering large-size rotatable central control screens, Tanner audio, leather sports seats, etc., further sublimate the texture of the BYD Han series.
Third, rich in performance configuration
The HamM-i is a two-wheel drive version that is mainly affordable; dm-p is a four-wheel drive version that focuses on performance sports. According to the official introduction, Han DM-i accelerates 7.9 seconds per 100 kilometers, the pure electric mileage is 121km and 242km, the comprehensive cruising range can reach 1300km, and the fuel consumption of 100km is 4.2L.
BYDHan DM-p accelerates by 3.7 seconds per 100 km/h, has a pure electric cruising range of 202 km, and consumes 5.2 L of lost power per 100 km/ 100 km/ 160 kW for the front motor and 200 kW for the rear motor.
Fourth, the price is more advantageous under the same configuration
Having said all that about some of the configuration descriptions of BYD Han DM-i and DM-p models, let's take a look at the situation of other brands under the same configuration.
At present, common new energy vehicle brands on the market such as Tesla, Weilai, Xiaopeng, Ideal, Nezha, etc., 100 km acceleration in 4 seconds, cruising range of thousands, dual motors, four-wheel drive, high power and high torque, adjustable suspension, large-screen LCD central control, luxury interior, etc., the price range is basically 35w+.
What caused the big reaction from pricing
First, break through the price of everyone's psychological expectations
In fact, the price of Han DM-p this car is 300,000, the configuration is already relatively rich, why will it cause such a big reaction this time?
Brother Meow speculated that it may be due to the fact that the pricing of the previous generation of Han is within 300,000, so the expectations of the vast majority of people before the conference will not exceed 300,000, so it gives everyone a big psychological gap.
Second, take care of their own product line layout
In addition, in this pricing strategy, BYD is also to take care of its own product line layout.
If the pricing is within 300,000, it will form a fratricidal situation with the current old Han and Tang, and this pricing strategy is also a signal of upward testing.
If the order meets the expectations, then lay a foundation for the subsequent gradual brand upwards, if the order does not meet expectations, there is still room for return.
After all, the price of 300,000 is indeed a pricing ceiling for domestic cars at present, and everyone wants to break through it.
Because with the cost of manufacturing industry pushing up, especially the recent rise in raw materials, car companies can not fully digest the cost difference, then highlighting brand value, improving bicycle profits, is a better benign development, but also all car companies want to achieve a goal.
Third, the brand image of low-cost cars is deeply rooted in the hearts of the people
Because BYD just started to build cars when they were doing relatively cheap cars, so this brand image is deeply rooted in everyone's heart, and now if you want to break through the threshold of 300,000, the biggest obstacle may not be the problem of product strength, but the problem of the brand, everyone thinks that his brand is worth less than 300,000.
But also reflect on the current domestic some new force brands, when they build cars, they have adopted the brand, from the top down to do the practice, just at the beginning of the launch of more expensive cars, and then gradually reduce the price, so that people feel more acceptable in the psychology, think that they have taken advantage.
Brother Meow believes that the pricing of Han this time is also a breakthrough for BYD, after all, ATD currently has the sales of other series of cars to support, even if Han's pricing is really wrong, it will not lose all.
Once this pricing is accepted by everyone, he will break through the upper limit of his brand to a certain extent, laying a certain foundation for the continuous development of future walking.
The rise of domestic cars in recent years is indeed not easy, and Brother Meow also hopes that our people can give our domestic cars more tolerance and support. Do you think BYD deserves the price of 300,000?