On the evening of February 28, the national listing conference of Jietu X90 Zilong was held in Zhejiang Hengdian Film and Television City. Hengdian Film and TELEVISION City is known as "China's Hollywood", and many of Zhao Zilong's screen images were born here. At the launch conference of the X90 Zilong, Jietu Automobile specially arranged in the form of ancient military camps, combined with the selling points of product functions, carefully planned the four major scenes of the exclusive Jietu X90 Zilong's armor depot, Chinese military tent, martial arts field and granary, creating an immersive product listing conference site, highlighting the Zilong's "handsome, courageous and strategic" general style.
It is reported that the new car has launched a total of 3 models, the whole series is equipped with Kunpeng Power 2.0T engine as standard, matching the 7DCT wet dual-clutch transmission, and the market guidance price is 13.99-16.39 million yuan. As the flagship product of Jietu Automobile, Jietu X90 Zilong positions the B-class SUV, comprehensively advanced in terms of power, intelligence and health, etc., to meet the user's demand for a higher quality driving experience, and add a "strength cadre" to the fiercely competitive 150,000-level SUV market.
On the basis of the sincere price, Jetway Automobile also brings users a cash discount of 2,000 yuan, a replacement subsidy of up to 10,000 yuan and a long 36-period interest-free loan of ZUI, which further reduces the threshold for car purchase, and gives a 20% discount on the purchase price within 2 years and 50,000 kilometers and a commitment to the lifetime warranty of the whole vehicle, as well as providing lifelong traffic gifts and free FOTA upgrade services, so that users can buy a car more cost-free.
Do not forget the original intention to continue to write The Chapter
At the press conference, Mr. Bao Siyu, deputy general manager of Chery Holding Group Co., Ltd. and general manager of Jietu Automobile, said in his speech: In 2018, Jietu Automobile was born in the "cold winter" of China's automotive industry. In the past four years, the automotive market has been ups and downs and ups and downs. The epidemic, lack of core, etc. have repeatedly impacted the development of the industry, meta-universe, artificial intelligence, etc. have spawned huge market opportunities, and the diversified aesthetic and value orientation of Generation Z has made automobile brands more colorful. In such an environment, Jietu Automobile has always adhered to the principle of "traveling?" Strategy, relying on Chery Group's 25 years of experience, to consolidate the "travel?" The ecosystem has accumulated more than 470,000 users so far, creating the yith achievement in the growth rate of China's cutting-edge SUV brand.
With the rapid changes in the automobile market, Jietu Automobile has always been moving forward with the attitude of a catcher, and the Jietu X90 Zilong, which integrates the characteristics of "handsome, brave and strategic" three major products, came into being, and came out in the name of Zhao Zilong, the hero of the Three Kingdoms.
Dialogue through time and space comprehensive analysis of "winning car"
At the press conference, the traditional Peking Opera performance was integrated with the cool vehicle stunt performance, and the scene was ignited, all of which highlighted the ultimate performance of Zilong and brought an audio-visual feast to the audience.
Mr. Dai Lihong, Deputy General Manager of Jietu Automobile and President of Engineering Research Institute, comprehensively unveiled the handsome silver armor of Jietu X90 Zilong through time-space dialogue with "Zhao Zilong". Mr. Dai Lihong said that as a Chinese independent brand, Jietu Automobile not only has a strong technical strength support, but also has a vehicle development architecture platform and a research and development base with a global layout. The launch of the Jietu X90 Zilong aims to provide every family who strives for a better life with a travel solution of "enjoy life, fun travel".
In the cross-time dialogue with "Zhao Zilong", Mr. Dai Lihong sketched out the comprehensive appearance of the Jietu X90 Zilong's "handsome, brave and strategic". The Kunpeng Power 2.0T can burst out 187 kW of ZUI high power and 390N·m peak torque, and the thermal efficiency is as high as 38%, which is both dynamic and economical. Not only that, Jietu X90 Zilong also has the same level of leading "intelligent health ecological cockpit", matching Tencent Ecology, Huawei HiCar, SenseTime DMS/OMS, Qualcomm Snapdragon high-performance chip, Bosch L2.5 level intelligent auxiliary system and many other advanced intelligent technology configurations, as well as 118 kinds of high-standard health materials, CN95 high-efficiency filter, laser dual-channel PM2.5 sensing system, negative ion fresh air system and many other health configuration blessings, leading users to deeply experience Jietu X90 The majesty and heroism of the dragon.
At the scene, Emei woman Ling Yun made a surprise appearance and presented a heroic gun dance performance to cheer for Zilong. With a spear in her hand, she is majestic and inherits Chinese martial arts. This inheritance of Chinese history and culture coincides with Jietu's intention to promote Chinese history and culture with the model named after Zilong. The heroine and General Changsheng complement each other, fully demonstrating the brand gene of Jietu Automobile with the attribute of national tide, and also empowering the emotional elements of Jietu X90 Zilong and building a bridge of communication with users.
Create a full scene of user travel "travel +" into the 2.0 era
Mr. Li Xueyong, Deputy General Manager of Jietu Automobile and General Manager of Marketing Center, said: Jietu Automobile was born of travel, came for users, focused on travel segmentation scenarios, started from the user's perspective, guided by user needs, solved travel pain points, met travel needs, built a professional user travel ecological brand, and let more Chinese families easily enjoy high-quality travel and travel life. For "Travel?" The "Kunlun" architecture created has further upgraded the intelligent experience and healthy travel of Jietu Automobile. Fully ushered in the 2.0 era.
Over the years, Jetway Has grown together with users. At the press conference, Jietu Automobile also invited two special guests: the first owner of Jietu X90 Zilong, Qiu Shaochun, the "Fat Brother of Nanjing", and Cao Xue, chief experience officer, chief designer of Ice Pier.
On the evening of May 29 last year, in the Nanjing "driving and hitting people and stabbing people with a knife", the fat brother of Nanjing stepped forward when others were in danger, bravely fighting gangsters, for the contemporary brave, and in line with the spirit of Zilong's "responsibility, responsibility, feelings, and wisdom". Mr. Cao Xue expressed his respect for the spirit of nanjing fat brother seeing righteousness and courage through video, and asked Mr. Li Xueyong to personally donate the fat brother ice pier. Jietu Automobile named its own fan users with "Jiexingjun", they are such a group of Jietu fan organizations like Nanjing Fat Brother who are responsible, emotional, willing to help each other and enjoy together. Subsequently, Mr. Li Xueyong and Nanjing Fat Brother jointly released the price of Jietu X90 Zilong, which pushed the atmosphere of the scene to the commanding heights.
It is believed that with the excellent product strength of "handsome, brave and strategic", as well as the sincere pricing of 150,000 yuan, Jietu X90 Zilongding will gain more user support and affirmation, refresh the benchmark of the same level of market, and unlock multiple travel scenarios for users. With the upgrading of product strategy, Jietu Automobile will also rely on technological innovation, actively embrace change, bring users more diversified product matrix and rich services to bring users product value experience beyond expectations, break through the circle under the competitive pattern in the new era, and contribute to the strength of Jietu for China's automobile to become bigger and stronger.