Recently, Sensor Tower released the February 2022 China Overseas Manufacturers Revenue List and Mobile Game Revenue List, bringing us the latest overseas market trends.
According to Sensor Tower data, the top ten products in China's mobile game revenue in February 2022 are: "Original God", "PUBG Mobile", "Awakening of Nations", "State of Survival", "Puzzle & Survival", "Call of Duty Mobile Game", "Kingdom Era", "Wilderness Operation", "Pocket Raiders", and "Underworld".
February basically bids farewell to the holidays, and the various games have entered a relatively stable period, so there will not be a lot of promotions this month, more changes in some game versions, and the regular activities of some games. Next, we continue to analyze the situation of this list.
The new version of "Original God" made a contribution to "Glory of kings" to break the daily flow record
With the release of version 2.5 on February 16, the revenue of MihaYou's "Original God" ushered in another round of peak, once again surpassing Western works such as "Candy Legend" and "Roblox" to the top of the overseas mobile game revenue list. The time of the previous version was before the Spring Festival, and the trailer of the 2.5 version was released during the Spring Festival, this version also attracted the attention of many players, and only one new character appeared in the 2.5 version, that is, the Yae Shenzi. Judging from the feedback of players, there are fewer tricks of the Yae God Son in the popular matching team, although it is not a popular hero in the current version, but it does not affect her high popularity, so the player still buys it. Therefore, from the player's mentality of "strong or not, what does it have to do with whether I smoke or not", the influence and cultural scope of "Original God" in the global market have been formed.
In addition, according to Sensor Tower data, Tencent's "Glory of the King" broke the daily turnover record of 5 years of overseas listing on February 4, and returned to the 29th place in the sea mobile game revenue list, which was mainly due to the launch of a large number of activities such as the Taiwanese version of the New Year's limited model. However, it is worth mentioning that not long ago, according to the late LatePost report, Tencent Games upgraded the overseas version of Arena of Valor of King's Glory to an important strategic project in September 2021, and the investment budget was also doubled. If this news is true, then I believe that we should continue to see "Glory of Kings" set a new daily flow record in the future.
37 Mutual Entertainment Tower Network Overseas Continues to Promote New Product Landing War Started
Puzzles & Survival, a subsidiary of 37 Interactive Entertainment, has seen steady revenue growth, ranking in the TOP5. In Japan, the game ranks 4th in the revenue list of puzzle RPG mobile games monopolized by local giants. In other overseas markets such as the United States, the game has successfully broken the circle with the theme of survival, surpassing classic works such as "Empire Puzzle" and "Dragon Ball Burst Battle" to become the highest-paid mobile game of its kind.
At the same time, another product of 37 Interactive Entertainment, "Song of the City on the Clouds", also successfully entered the list, driven by the spokesperson and the Spring Festival theme publicity activities, "Song of the City on the Clouds" was successfully shortlisted in the TOP5 of the Korean mobile game best-seller list in February, which is the highest-paid Chinese mobile game in the local area. At the same time, the japanese version of "空の勇者たち" launched by 37 Interactive Entertainment in mid-February has seen steady revenue growth. The overseas revenue of this issue of "Song of the City on the Clouds" increased by 19% month-on-month, and the ranking advanced 7 places to 16th. This is one of the few MMO games in overseas markets, and more importantly, the previous results of this game mainly came from the Korean market, in the face of South Korea, where MMO products are abundant, it is true that only magic can defeat magic. The continuous efforts of 37 Interactive Entertainment in overseas markets, diversified product types and different market environments have achieved good results, which can only illustrate one problem, that is, the globalization strategy of 37 Interactive Entertainment has been smoothly launched.
There are also two products on the list, namely "The Sopranos" and "The Grand Mafia". "The Grand Mafia" is a regular visitor to the sea income list, but also a long time into the top ten of the income list, another "The Grand Mafia" is also a gangster theme, but also released in overseas markets for many years, in short, "The Grand Mafia" can be regarded as a 3D advanced version of the "Underworld", the two are different in gameplay performance, but they are all underworld theme SLG type games. Judging from the release of overseas markets, "The Sopranos" and "The Grand Mafia" have formed a stable user group, and the proportion of delivery has declined.
In addition to the two products on the list, 37 Interactive Entertainment and Youta Network also have one thing in common, that is, they have recently released new products overseas. Among them, 37 Interactive Entertainment released a mobile game "Chrono Legacy" in overseas markets, which integrates a variety of gameplay, including self-propelled chess gameplay.
In terms of theme, it includes historical figures and mythological figures in the ancient background of multi-civilization, coupled with its European and American art style, it can be seen that the target of this product is the global market.
And youta network launched a "match 3 + RPG" new game "Dragonfall & Puzzles", for the current "match 3 + X" track, there are already many head products online, and youta network this product can go out of a different road, we will also wait and see.
BB Games took the top spot
Compared to January's growth chart, many new faces appeared on February's list. For example, BB Games (hereinafter referred to as BBG) 'Shin Shin no No No No Wang', as a manufacturer of overseas in Guangzhou, BBG's products are not many, in addition to these up-and-coming "Shin Nobunaga No No No Wang", as well as "TERA Classic" and "New Condor Heroes" released in Hong Kong, Macao and Taiwan, South Korea's "Legend 2 Again" mobile game, Japan's "Age of Discovery", and "New Three Kingdoms International Edition" and so on.
"Shin-Nobunaga No no Nobunaga" is based on the classic Japanese Sengoku historical strategy simulation game IP "Nobunaga Nobunaga: Creation", and the mobile game sequel developed by the genuine license of glorious Tkumo, the agent in the mainland region is responsible for Tencent.
Youlu's new tour "2X" was launched on February 11, in the Korean RPG market, which is extremely rolled up and heavy, it has strengthened the design concept of doubling the growth rate, stood out among competitors with a relaxed and casual experience, and quickly ranked among the top 10 of the Korean Google Play mobile game best-seller list, ranking second in the growth list in this period.
The card mobile game Awaken: Chaos Era by Diandian Interactive continues its excellent performance in January, and this issue advances to no. 5 on the list.
Beta Games' mobile game "Solitaire Home Design", which combines cards and home décor, entered a rapid upward trajectory in the US market, and its revenue in this period increased by 42.7% month-on-month, ranking 8th in the growth list.
As of the middle of March, there is no new news in the domestic version number, although the head list of the overseas market has been solidified, but there are still very obvious changes in the growth list, including the "Armored God" of the veteran overseas manufacturer Yi Fantasy Network, the emergence of the new big factory "RO Wonderland Legend: The Birth of a New Generation" and other products, it can be seen that in the future, the game will enter a more fierce competition link, but fortunately the overseas market is large enough. At the same time, there are many developable areas, so the manufacturers who enter the market after entering do not have to be discouraged, after all, different themes and different types of three factors in different regions may give birth to new explosive models.