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LACOSTE announces Venus Williams as the new Global Brand Ambassador

LACOSTE announces Venus Williams as the new Global Brand Ambassador

French premium sports fashion brand LACOSTE is pleased to announce that Venus Williams has become a global brand ambassador.

Venus Williams is not only a tennis Grand Slam champion, but also has a great talent and unique insight into fashion. Venus Williams, who is seen as constantly challenging her peak, has a determined personality and a unique vision, and her participation in the filming of the blockbuster film also vividly shows the lacoste brand style and fashion attitude. And Venus Williams favored by lacoste's new series, the style is changeable, full of strong fashion genes, but also in response to the contemporary women bloom in the colorful and colorful lifestyle, for clothing multiple appeals.

Louise Trotter, Creative Director of LACOSTE, said: "This season's LACOSTE brand style brings together fashion and sport, blends sporty materials, attention to detail and multiple colors. The structure and cut of the garment, designed according to the mechanics of the human body, comes from the inspiration that runs through the history of the brand and has been the original intention of the founder of the brand, René Lacoste.

LACOSTE announces Venus Williams as the new Global Brand Ambassador

LACOSTE

LACOSTE announces Venus Williams as the new Global Brand Ambassador
LACOSTE announces Venus Williams as the new Global Brand Ambassador

Recently, LACOSTE joined hands with the world's leading magazine to shoot a fashion blockbuster in Palm City, Florida, the hometown of Venus Williams, in an effort to better present the brand's new products.

Venus Williams said: "I have always been a big fan of LACOSTE, and it has always inspired me because of its innovative style of tennis. Louise Trotter has a great vision, with her as the brand's creative director, LACOSTE's clothing is not only avant-garde, but also constantly evolving and surpassing. I'm really happy to be able to work with her and be a global ambassador for LACOSTE."

Renowned as a seven-time Grand Slam champion in tennis and the founder of the brand, Venus Williams is undoubtedly one of the most talented female sports role models in the history of today's sport, and she has worked tirelessly for equal pay for both sexes throughout her career and firmly advocated for equality, which is in line with the value concept of the LACOSTE brand. At the same time, since its establishment in 2006, the Lacoste Foundation has been committed to promoting equality and harmony. Through this partnership, Venus Williams will also work side by side with LACOSTE to promote the concept of equality. In the spring and summer of the new season, LACOSTE has launched a new series of Joyful Life, which has always focused on men's clothing to expand its audience in this series, launched an exclusive combination of fashion novelty and comfort for urban women, released a series of new products with both functionality, fashion sense and comfort, and guided the unique new trend of Joyful Life in the popular sports fashion trend.

LACOSTE announces Venus Williams as the new Global Brand Ambassador
LACOSTE announces Venus Williams as the new Global Brand Ambassador
LACOSTE announces Venus Williams as the new Global Brand Ambassador

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