February 25 (Xu Mingrui) On February 24, the launching ceremony of the "Rouge Essence Fragrance" and Rouge Queen Li GuoJi, hosted by CMS and undertaken by the Victorian Government of Australia, was held in Shanghai, which also indicated that the sales of Rouge Queen Li in China officially kicked off.
This year is the third year that Rouge Queen Lee has entered China, and before that, Rouge Queen Lee has received widespread attention because it is not only a delicious fruit, but also has health benefits, rich in anthocyanins and fiber, and is a "super food" from Australia, attracting Chinese consumers to pursue. The flesh of the Rouge Queen Plum contains up to 43-47% anthocyanins, while most dark fruits contain only anthocyanins in the peel; its antioxidant content is 3-6 times higher than that of blueberries and 20 times higher than other plum varieties.
Chef Craig Willis introduces desserts made by Queen Lee
At the event site, we interviewed Victorian Consul Brett Stevens, who said: "Rouge Queen Plum is an Australian superfruit, cultivated over 40 years, during which time scientific research on Queen Lee has been continuously conducted, and the institutions and organizations involved in research and experimentation include the University of Southern Queensland, the University of Wollongong, the University of Victoria, the University of Queensland, the Queensland Government and CSIRO (Commonwealth Scientific and Industrial Research Organisation), participating in the study of the health benefits of this fruit in terms of antioxidants. At present, the application of Queen Lee has involved more fields: such as research and development in the fields of skin care and hair care. We are very fortunate to witness the landing of Queen Lee in the Chinese market today, and I believe that more consumers will fall in love with this fruit." ”
Victorian Consul Brett Stevens was interviewed
As we all know, Australia is a "country on the back of a sheep" and has always been a big agricultural country. Independent continents retain a pure natural environment and have a unique advantage in breeding species. According to Australian tradition, plums have always been highly respected, so plums have become a breakthrough in Australian agricultural research and development. This "super plum" research plans to screen out excellent genes in more than 5,000 varieties, and after generations of fusion and improvement, finally cultivate Grand Slam varieties that are extraordinary in appearance, taste and nutrition. Much like Japanese Wagyu breeding during the Meiji Restoration, the whole of Australia is eagerly awaiting the birth of "Wagyu Lee". Fast forward to 1997, as usual, researchers at the Queensland Department of Agriculture grafted two plum trees in an attempt to get new varieties that were more resistant to disease. This time, however, something unexpected happened. These newly bred plants grow vigorously, flourishing, producing deep purple fruit throughout and cutting flesh as brilliant as a burning ruby. Thus, Queen Garnet Rouge Queen Lee, a beautiful name, was born. Queen symbolizes it from Queensland, the queen's blessed land, and Garnet describes its enchanting crimson.
Marketing director Ren Hongyu was interviewed by reporters
In addition to its appearance is amazing, since 2001 so far there have been 11 international journal scientific research papers published, by the BBC, ABC and other international media reports about the rouge Queen Lee rich anthocyanins effectively maintain cardiovascular and cerebrovascular health, weight control, prevent the occurrence of metabolic syndrome and inhibit inflammation effect is remarkable.
Dr. Lindsay Brown, a professor at the University of Southern Queensland and a biomedical expert, has long been engaged in the research of "purple superfoods", including the antioxidant capacity of blueberries, purple potatoes, purple cabbage and a series of vegetables and fruits. Lindsay's research has led him to his own favor with Lee, the Rouge Queen. In the guinea pig experiment, he was surprised to find that under the maintenance of a higher calorie diet, when the obese mice were fed the rouge queen Lee, their weight returned to their normal weight.
"We really got everything back to normal. Blood pressure, heart function, liver structure and function, hormonal changes, obesity, all of these returned to normal values, even though the mice who participated in the trial had a diet full of junk food. Professor Lindsay said, "We see no more inflammatory cells in the tissues of these animals after treatment. Inflammatory cells can cause long-term damage to any tissue they are in. As a result, we see this extremely effective anti-inflammatory effect. ”
Since the arrival of The First Rouge Queen Lee imported from Australia in early February, the fruit has remained hot and the speed of shipment has been very fast. Rouge Queen Lee's season begins in early February and lasts until April, with an estimated 50 cabinets exported to China this season.
Editor: Xu Mingrui