Roland Berger, a well-known research institute, released the "Foresee 2022" report, which predicts the development trend of various industries in China.
In the midst of change, strive for steady and sustainable growth.
The report pointed out that the new crown epidemic that has ravaged the world in the past two years has brought great changes to the world, and China has led the world in economic development and epidemic prevention and control, and has achieved remarkable progress in many aspects such as scientific and technological strength, integrity of industrial chain, reform and opening up, people's living standards and ecological civilization.
For China's consumer goods and retail industry, 2022 is destined to be a year based on returning to the essence of business, breaking the old and building a new one, using new business models, new products and new brand communication methods to meet the changing and upgrading needs of consumers at different levels of the market, different income levels and different life stages.
The return of the industry to the essence of business means that the era of brutal development of e-commerce in previous years is coming to an end; however, changing consumers and escalating consumer demand will still dominate the industry trend.
Roland Berger pointed out that enterprises in the consumer goods retail industry should actively explore and change, build new organizational capabilities, strengthen digital construction, run through the landing scenario, and take a solid step on the road of sustainable operation.
Achieving steady and sustainable growth through effective consumer reach, omni-channel branding and innovation of new retail models has become the common goal of many enterprises in the consumer goods retail industry.
The realization of these goals is inseparable from digitalization.
Roland Berger also made a special analysis and prediction of the digital industry, and the report pointed out that the construction of digital ecology will become a key task for enterprises, and artificial intelligence will also be fully integrated into production and life.
In the face of the impact of the digital wave, many enterprises have begun to explore digital transformation. At present, the vast majority of enterprises have initially completed informatization. The e-commerce industry has a natural information foundation, and more than 90% of its business is completed online. Until the emergence of a piece of daisy, it has become a reality for individuals to open a store on their mobile phones with the touch of a finger.
E-commerce is the beginning of the transformation of enterprises in China's consumer goods and retail industries. After the barbaric growth of e-commerce, various e-commerce platforms have risen. Then the state explicitly prohibited the monopolistic behavior of "choosing one of the two" on e-commerce platforms, which is also mixed for enterprises operating e-commerce. The good thing is that it can operate on multiple platforms to reach more consumers; the worry is that consumers on multiple platforms will inevitably overlap, and the era of barbaric growth of e-commerce has passed, and the revenue growth brought by multiple platforms cannot cover cost growth, and what enterprises need more is refined operation.
In recent years, RPA (Robotic Process Automation) has become the first choice for e-commerce automation with its download-out-of-the-box and flexible adaptation to various businesses. Real Intelligence is committed to leading and promoting the development of RPA to IPA (Artificial Intelligence Process Automation) through artificial intelligence technology.
Combined with AI capabilities, the application space of RPA in the e-commerce industry is more extensive.
Data analytics are intelligent
In fact, RPA can automatically obtain multi-platform and multi-dimensional business data from various e-commerce platforms such as Taobao, JD.com, Pinduoduo, and e-commerce data platforms such as Business Counselor and JD.com, conduct real-time or regular intelligent data analysis, and generate data visualization screens through the integrated data center and Songta report functions to help efficient decision-making.
Private domain marketing intelligence
In fact, RPA can not only support WeChat, but also support all instant messaging tools in the market such as enterprise WeChat and DingTalk, as well as the refined operation of various e-commerce platforms such as Taobao, JD.com, Tmall, Pinduoduo, Xiaohongshu, etc. You can aggregate and manage customer information scattered on various platforms, or make information notes on the corresponding tags of customers on different platforms according to instructions. Subsequently, according to the label classification, it can realize the customized marketing content delivery of thousands of people, and the delivery channel can cover all WeChat ecological touchpoints such as personal chats, WeChat groups, circle of friends and mini programs.
In addition to the above scenarios, real RPA can also empower many e-commerce operation scenarios such as product management, customer service, and promotion optimization. In fact, RPA has become the preferred artificial intelligence tool for e-commerce companies.
In fact, 500+ commonly used components and unlimited custom components in the component market are preset in RPA, and the process can be completed by dragging and dropping. Zero basic personnel can master the basic process design in 30 minutes, and the workflow development can be realized in 1 month of system learning.
In fact, the market is still constantly updating all kinds of download-ready process robots, and there are nearly 30 kinds of free processes related to e-commerce alone, welcome to download the experience.