Some time ago, at the beginning of the listing of Toyota Xena, it was full of publicity and price increase strategies, and as a result, the domestic market was cold after the listing, and the wholesale volume of Sai Na in December was 2791 vehicles, which was laughed at by many netizens.
To this end, Toyota also had to adjust its own sales strategy, many netizens exposed, "it received a call from the 4S store sales, Toyota domestic Sai na no increase in the price of the car, Toyota itself staged an "annual price increase" drama, once arrogant sales, but also came to him to discuss the car purchase plan. ”
According to reports, from the initial price increase of 70,000, to the increase of 50,000 when sales were not good, and later directly 30,000. Nowadays, in order to retain customers, 4S stores in more places have begun to provide GAC Toyota Sai na without increased prices in the so-called "limited number of places".
After no longer raising prices, the sales recovery effect of Toyota Syna was also immediate. On February 3, GAC Toyota announced sales of 5,399 units in January, nearly doubling the performance from December last year.
However, at present, the selling price range of Xena is 309,800-40.58 million yuan, while the domestic MPV model is still a niche model, and the sales of Xena have limited space to increase.
Domestic consumers are also becoming more and more rational when buying cars, and no longer believe in the aura of Japanese and joint venture brands. For those joint venture brands, chinese consumers' leeks are becoming more and more difficult to cut.
