Nowadays, new energy vehicles have drawn a "focus map" in the Chinese market, from traditional car companies to new car-making forces, from Dong Mingzhu to Xu Jiayin, from Huawei to Xiaomi, bigwigs and investors in various industries have begun to be interested in "car-making".
Not long ago, the Association of Automobile Manufacturers announced the list of new energy vehicle sales in 2021, which instantly became the focus of news.
In 2021, sales of traditional fuel vehicles decreased by 1.02 million units, while new energy vehicles soared by 1.88 million units, with cumulative sales of 2.989 million units in the whole year, an increase of 169% year-on-year. This "focus map" certainly did not disappoint.
In the list of new energy vehicle sales in 2021, we can find several characteristics:
BYD's hard core strength in the field of new energy vehicles has made it a steady new energy bigwig; Tesla has enough confidence with its brand power; Wuling has only one model to reach the top of the list; more noteworthy is that some "hiss monsters" have also become the leaders in the new energy vehicle queue.
"Hiss" became the protagonist
There is a term on the Internet called "Boo-boo-weird", which originally refers to people who maliciously sell cutely add hiss to every sentence. In the automotive field, the term is used to describe electric vehicles and those small electric vehicles that sell cute and fun, such as Hongguang MINI EV, Zero Run T03, Chery eQ1, Baojun KiWi EV and so on.
I remember that in the former British well-known car column "Top Gear", I came to China to shoot China's "old scooters", which can also be regarded as the predecessor of "Boo-boo". At that time, the host had a bad evaluation of these electric scooters in China.
In today's rapid development of new energy vehicles, the electric "hiss" that is stronger than the old scooters seems to have not only not been spurned, but some models have become the main sales force in new energy vehicles. Among them, it is represented by Hongguang MINI EV.
From the perspective of new energy vehicle sales in 2021, the highest sales model of a single model is the Hongguang MINI EV, and the sales volume of 395451 units even surpasses the traditional fuel vehicles Volkswagen Langyi and Toyota Corolla. A few years ago, today's list we certainly did not dare to think.
In addition to the Hongguang MINI EV, there are also Chery eQ, Changan BenBEN EV, Euler Black Cat, Euler Good Cat, Zero Run T03 and other mini-cars with relatively high sales rankings, and even surpass the sales of new car-making forces such as Xiaopeng P7 and Weilai ES6.
It seems that the "hiss monsters" do have a lot of user needs. Whether it is because the price is cheap to experience electric vehicles, or because of the purchase of a number, or because the fourth and fifth-tier cities are used for transportation. In short, the "hiss monsters" have a position that cannot be underestimated in the field of new energy vehicles, and they are also eye-catching enough in the rankings.
BYD's absolute status
It can be seen from the brand sales list of new energy vehicles in 2021 that BYD Automobile ranks first in the list, with a total sales volume of 584,020 new energy vehicles in the whole year, far exceeding other brands.
BYD Automobile has taken a relatively early step in the field of new energy vehicles, and since it has been involved in the direction of batteries, it is destined to have certain advantages.
In recent years, BYD has a wide layout in new energy vehicles, and ATD currently has about 15 new energy models such as BYD Han and BYD Dolphin. The characteristics of traditional car companies "big and complete" are being vividly displayed by BYD.
It is precisely because there are many new energy models, so it is reasonable for BYD to win the overall championship of new energy vehicle sales in 2021.
Among them, the models that contribute the most to sales are BYD Qin, BYD Song and BYD Han, whose sales in 2021 will be 187227 units, 104244 units, and 117323 units, all of which are the performance of "100,000 +".
In BYD's huge product matrix, although BYD Han uses the latest blade battery, which is also a new product, it is the best performance of the BYD Qin series, with annual sales of more than 180,000 units.
BYD and Germany Daimler joint venture, and has spent a huge amount of money to acquire Japan's Ogihara mold, and in 2012 launched bydding BYD Qin model, "Qin" this car named after the Chinese dynasty is eye-catching.
At that time, it went to the high-end with China's own brand models, and the 0-100km/h acceleration was only 5.9s, which was well known to consumers.
By the end of this year, it has been nearly 10 years, BYD Qin series of new energy vehicles have covered "Qin New Energy", "Qin Pro New Energy", "Qin PLUS" models, and covered plug-in hybrid and pure electric vehicle models. With years of word-of-mouth and the gradual development of new models, the Qin series of new energy cars has become the sales of BYD's new energy models. It can be said that at the level of about 150,000 yuan, the Qin series of new energy models is already the sales responsibility of independent brands.
Of course, the BYD brand can get the top spot because its models are not only to C, but also have many B-side application scenarios. BYD and Didi cooperated to build bydding THE BYD D1 model into a custom version of Didi. Therefore, the BYD brand not only has a large number of new energy models, but also can extend its hand to various cities and various segments, which is also a necessary condition for its ranking.
Tesla sales are still very good
The evaluation of the Tesla brand is always mixed. Some people admire Musk's creativity and ideas, while others question Tesla's poor emphasis on users.
However, despite this, from the perspective of new energy vehicle sales in 2021, Tesla Model 3 and Model Y sold 150,890 units and 169853 units respectively throughout the year. Tesla has not been affected by sales for those negative reasons, which shows that its brand power does have unique places.
In 2021, the surge in sales of new energy vehicles is expected, whether it is the support of policies or the attention of car companies, the sales of new energy vehicles will continue to become an upward trend.
In last year's rankings, the Hongguang MINI EV became the most successful electric vehicle, and it is likely to continue this trend this year. It is reported that this year's fengguang MINI EV will also challenge the Hongguang MINI EV.
In terms of "Wei Xiaoli", which we are most familiar with, Weilai delivered a total of 91429 electric vehicles in the three models; Ideal won the third place in the list of new energy SUVs with the 90491 units of the ideal ONE of a single product; and the Xiaopeng G3 + Xiaopeng P7 models on the list delivered a total of 90290 vehicles.
Looking forward to the new year, Weilai will also use ET7 and ET5 to continue to expand its product camp, the launch of Xiaopeng G9 may cause pressure on models such as ideal ONE, according to Pinchai, ideal next product will be launched in the first quarter of 2022.
In 2022, new energy electric vehicles will definitely have more tricks, and there may be unexpected things that we do not expect, with the further improvement of intelligent driving and intelligent cockpit, users will also have a more intelligent and more humanized car experience. And all of this, looking so beautiful, is so worth looking forward to.