After the prevention and control of the new crown pneumonia epidemic entered the normalization stage, the Qinghai Provincial Department of Culture and Tourism guided the Qinghai Performing Arts Group to open an online theater platform to present excellent stage art works through online stage broadcasting. As of December 25, 2021, the online theater has completed 110 performances with nearly 2.1 million hits.
In 2021, the "Demonstration of Integrated Innovation and Application of Excellent Traditional Dramas Online and Offline Integration" declared by the Provincial Performing Arts Group was selected as the National Culture and Tourism Science and Technology Innovation Project of the Ministry of Culture and Tourism, and from June to the end of December 2021, 46 episodes have been broadcast, with an audience of 226,000 people, completing the studio plan ahead of schedule. Taking advantage of the complete range of arts, the Provincial Performing Arts Group, according to the actual situation of the rehearsal and performance of each business group, timely broadcast and recorded a series of works such as "Famous Artists Passing on The Art" in the online theater, and the response was enthusiastic.
In order to adapt to the line of broadcasting, taking the original ecological dance drama "The Source of the Great River" as an example, the Provincial Performing Arts Group has compressed the two-hour repertoire into a half-hour short drama, which has greatly increased the number of people watching the performance. Learn from online dramas to develop bullet screens to meet the audience's desire for communication; open a "guest live broadcast room" to allow actors and audiences to communicate online to further improve the sense of experience.
Qinghai Daily (January 18, 2022, 3rd Edition: Provincial Highlights)
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