If 2015 is the first year of the new car-making forces, then the past 2021 is the year of the reshuffling of the new car-making forces, in this year, the polarization of the new forces camp is more obvious, and the "Wei Xiaoli" that has always been stable has also been confused, and Nezha Automobile has suddenly emerged and set a record for the historical sales of the brand.
This is not, 2022 has just arrived, the major new forces car companies are scrambling to release their own report cards in 2021, the author also deliberately summarized it, and finally found that the last laugh was Xiaopeng Motors.
Xiaopeng's counterattack, the annual sales of nearly 100,000 vehicles
First of all, the recognized "big brother" of the new forces, Weilai, was not higher in last year's days, but the results achieved were also very eye-catching, and the sales volume in the entire 2021 reached 91429 vehicles, a year-on-year increase of 109.1%, setting a new record for the brand's historical sales. But this achievement does not allow Weilai Automobile to sit on the high platform as in previous years, and the previous "millennium old two" suddenly stood up in 2021 and surpassed Wei in terms of sales.
In 2020, the annual sales of Xiaopeng Automobile was only 27,041 vehicles, but in 2021, the annual sales of Xiaopeng Automobile reached 98,155 vehicles, a year-on-year increase of 263%, and it was only a foot away from breaking through the 100,000-vehicle mark, which was an achievement that no one dared to think at the beginning of last year. It is precisely because of this that Xiaopeng Automobile completely got rid of the hat of "millennium old two" and successfully surpassed Weilai to become the annual sales champion in the new forces.
Finally, there is the ideal car, and the range increase and a model hit the world are the labels of the ideal car. But even so, the performance of the ideal car in 2021 is also quite eye-catching, under the huge disadvantage of only one mass production model, the total sales of the ideal ONE in 2021 successfully exceeded 90,000 units, reaching 90,491 units, an increase of 177.4% year-on-year, and the ideal ONE is also the best-selling single model in the new forces. Imagine if the ideal had not only had one mass-produced model, would it have already won the new power sales championship?
Nezha and Weima rose up
If "Wei Xiaoli" is a well-deserved brand of first-line new forces, then the representatives in the second-line new forces are undoubtedly Nezha and Weima.
In 2021, Nezha Automobile consolidated its position in the second-tier camp with a dark horse posture, and its annual sales reached 69,674 vehicles, a year-on-year increase of 361.7%, which is the fastest year-on-year growth rate among the new forces in the head, and even last year, it once achieved a rebound over the ideal and Weilai's single-month sales. In the future, Nezha Automobile is definitely a new power brand that cannot be ignored, and Nezha Automobile, which takes the low-end route, will surely win the trust of more consumers.
In addition, on the side of WM Motors, although it is not as eye-catching as the previous car companies in terms of sales, the total sales volume in 2021 has reached 44157 vehicles, which is quite good for a new power car company. You know, in 2020, the total sales of Weilai Automobile is only 43,000 units, who can say that weima automobile sales will not exceed 100,000 units in 2022?
Judging from the sales of "Wei Xiaoli" and Nezha and Weima, it can be clearly found that among the new forces, the phenomenon of polarization is becoming more and more serious. In the past few years, everyone is a car builder, consumers buy new force products are more of a recognition of service, and the impact of brand factors is very small. But now, brand influence has also begun to become an important reference indicator for new forces. Among the many new forces, those who can survive this round of reshuffle will be the top few in sales, and more new forces will surely usher in bankruptcy and delisting.
"Wei Xiaoli" showdown 2022, who has more drama?
Compared with the high-end Positioning of Weilai and Ideal, Xiaopeng Automobile, which "kills all four parties" in the mid-end market, is more close to the people, which is also one of the main reasons why Xiaopeng Automobile surpasses Weilai and Ideal in total sales in 2021. However, this year, Xiaopeng Automobile also began to lay out in the high-end market.
At last year's Guangzhou Auto Show, Xiaopeng officially released its latest flagship SUV - Xiaopeng G9, as Xiaopeng's brand upward work, Xiaopeng G9 is positioned as a medium and large SUV. Although the official has not revealed the specific price of Xiaopeng G9, but the outside world has speculated that its final price will be between 300,000 and 400,000 yuan, then it will confront Weilai and the ideal, charging 5 minutes endurance 200km is the capital that Xiaopeng G9 dares to challenge, this fast charging speed has exceeded the Tesla V3 super charging pile, eliminating consumers' concerns about charging time.
In 2022, NIO also brought its cheapest model - ET5, as a medium-sized sedan, the starting price of NIO ET5 only needs 328,000 yuan, which is already the cheapest product in NIO. Not only that, if consumers adopt the leasing policy, they only need 258,000 yuan to start, but they will cost 980 yuan per month for battery rental.
For the ideal car, relying on the ideal ONE model to fight the world is not a long-term solution, and the ideal will finally launch its second mass production model - X01 this year. Like the ideal ONE, the ideal X01 is still using range extender power, but in terms of size, X01 is larger and positioned as a full-size SUV, which means that its price after listing will exceed 400,000 yuan.
Write at the end:
From the perspective of "Wei Xiaoli"'s development strategy for 2022, Xiaopeng and Ideal will further lead the brand to a more high-end market, and Weilai Automobile, which is already positioned as a high-end, is to launch a more "people-friendly" Weilai ET5 to harvest a larger high-end market. In 2022, the competition between these three leading new car companies will surely usher in a white-hot stage, and who among the three of them can laugh last?
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