Wen | talk about popular science
If huawei phones and Xiaomi phones are fighting, who do you think will win? Many people will definitely support Huawei, whether it is the performance, configuration, and appearance of mobile phones, Huawei is the leader of the domestic mobile phone industry.
But in fact, Xiaomi is also good, his appearance and configuration are not low, and the cost performance is extremely high. However, even so, why do many people still prefer to buy Huawei at a premium rather than buy millet at the price of cabbage?
A useful "premium" is to circle here when the actual amount paid exceeds the nominal or par value of the security or stock. With this question into today's topic, "The Gap Between Huawei Phones and Xiaomi Phones".
The development of the domestic science and technology circle
In recent years, China's science and technology has developed rapidly, and China's scientific and technological products are also occupying the global market in an all-round way. At present, among the top five smartphone manufacturers in terms of global sales, 3 of them are from China.
Despite this, the profit of domestic mobile phones is far inferior to that of Samsung and Apple internationally, especially Apple, which controls more than half of the profits of global smartphones, and the main reason is that Apple has a higher premium. In China, the only one that can match it is Huawei.
Huawei, a domestic mobile phone, has successfully created a high-end P series and Mate series flagship mobile phone after years of efforts. Standing out from a large number of domestic mobile phones, it has embarked on a high-end route, and the price is more and more expensive.
However, it is still sought after by many domestic and foreign consumers. It should be known that today's Huawei premium is also relatively high. But there are still many people willing to rush to buy, and even in the domestic market, there are many consumers, preferring to buy Huawei at a premium rather than buy a cost-effective Millet mobile phone?
Why is that? The 3-point gap is very obvious.
First, the level of Huawei mobile phones and Xiaomi mobile phones is not the same
We know that the Xiaomi brand, whether it is a mobile phone or other smart products, is very cost-effective, and the configuration of the single hardware is not worse than Huawei. However, from the perspective of consumers, many people buy mobile phones and electrical appliances, and rarely focus on parameters, but run to use comfort.
Xiaomi's mobile phone, there is no problem in running, hardware stacking is no problem, but combined together, with the blessing of the MIUI system, there will be a variety of problems in the process of use.
Nowadays, the domestic mobile phone is seriously involved, and various brands are taking the personalized route, Huawei relies on a powerful processor, and photography technology successfully leads the domestic mobile phone industry, which gives Huawei the confidence to compete with Apple and Samsung.
Domestic mobile phone brands are changing the law to publicize their own systems and highlights, while Xiaomi is still fighting a price war, which directly leads to Xiaomi mobile phones and Huawei, which has long been on the same level.
Second, huawei and millet positioning are very different
Xiaomi's high cost performance is obvious to all, and in recent years Xiaomi has also tried to turn low-end mobile phones to Redmi and do its own high-end models. Especially on the flagship machine, Xiaomi has not spared no effort.
But careful partners will find that Huawei's top flagship mobile phone, compared with Xiaomi's flagship mobile phone, the price can be up to two or three thousand, or even higher. Huawei is still popular with many consumers in the domestic market.
What does this mean? It shows that the product positioning and technology cumulative difference between the two are large. When people think of millet, preconceived notions will think of "cheap", the same performance of mobile phones, Huawei sells 5000, millet also sells 5000, many people will feel that buying millet is not worth it. That's the impact of brand positioning.
Third, compared with Huawei, Xiaomi lacks core competitiveness
This point has just been mentioned that the reason why Huawei is sought after is because Huawei has independently developed the HiSilicon Kirin chip, independently developed the NPU chip, Hongmeng operating system, etc., so that consumers have a feeling that Huawei is always at the forefront of science and technology.
This has also won Huawei a good market reputation. In contrast, Xiaomi, in addition to the MIUI system, seems to have no technology to hand in recent years, so it has not left too much impression on people. These are also the reasons why people would rather buy Huawei at a high premium than a high price xiaomi ratio.
Write at the end:
Its realization today people buy mobile phones, care nothing more than the performance advantages of mobile phones, first of all, smooth running without stuttering, followed by the optimization of the game. In addition, people pay more attention to the appearance and photo function.
In recent years, in addition to the cost performance, Xiaomi mobile phones have no advantages to take, and in all aspects of publicity and advertising, there is no Huawei in place, so it has gradually been snubbed by consumers. What do you think about that?
Today's topic: Do you think Xiaomi and Huawei are comparable? Feel free to leave a message in the comments section.