In principle, it is only a very common introduction, but it is still on the hot search.
Because this time, it is a Korean movie.
Oh! "Wen Ji" is scheduled to be released on December 3.
It became the first Korean film to be released in Chinese mainland after 2269 days of "Assassination" on September 17, 2015.
A bit of a stone stirs up a thousand layers of waves.
Since September 1, 2016, it is said that the "Korean Restriction Order" has been implemented.
South Korean stars are banned from coming to China for commercial performances, and cooperation projects such as Korean dramas and Korean dramas cannot be carried out.
For a long time, no Korean movies were released, which is easily reminiscent of the "Korean restriction order".
There is no document in black and white on the Korean restriction order, but the sanctions really exist.
At that time, in fact, many Korean stars came to participate in variety shows, which originally earned a lot of popularity in China, and the "money path" was immeasurable, and the result was suddenly "cleared to zero".
I remember that there were two singers participating in "I am a singer", the first was The one, and the latter one, I only remember that he was in Bixin, and the name was forgotten.
But.
The introduction of Korean films and the restriction of Korean orders are definitely related, and there seems to be no direct correlation.
The last "Assassination" was released on September 17, 2015, a year after the start of the Korean restriction order.
Yes, there is no Korean restriction, and there has been no introduction of Korean films in a year.
Why?
To put it bluntly, the market doesn't need it.
"Assassination" has an all-star lineup of Jeon Ji-hyun, Lee Jeong-jae, and Ha Jeong-woo, and it only got 46.86 million at the box office.
And this is already the highest box office record of Korean films in China.
That year, even martial arts movies such as "Assassin Nie Yinniang" and "Master" that were already niche could exceed 50 million, which showed that Han Ying really belonged to the unpopular category at that time, and compared with the popularity of Korean dramas, it was a day and a place.
Since the introduction does not make money, no filmmaker is willing to introduce, that is very normal.
Like Indian films, they are mainly introduced by buying out batches.
After the success of "Wrestling Bar Daddy", a bunch of them were introduced, and as the heat subsided, the ace character A. Mir Khan's "Indian Mob" that came to celebrate the new year at the end of 2018 also lost, and it slowly disappeared.
In fact, in 2016, there were no Korean films at all, but the filmmakers changed their strategy after "Assassination", from directly buying films to sino-Korean co-productions.
Lee Min-ho's "Bounty Hunter" with a super bad reputation can actually win 213 million. Han Xing's popularity has only been somewhat reflected on the big screen.
If it were not for the Korean restriction order, such movies might have followed.
However, it is conceivable that even if it really comes, this kind of low-quality commercial co-production will eventually be eliminated by the market when domestic mainstream films rise in 2018.
In short, it is a fact that Korean movies are very difficult to mix in China.
How can it be that the box office performance is unlikely to be too good "Oh! Wen Ji", will it attract high attention?
Is it just because this is an important signal that the Korean restriction order may be lifted?
There is another reason not to be ignored.
That is the strong rise of Korean cinema.
The 2016 Busan Trip was a leap forward;
2019 "Parasite" is another leap forward;
Although this year's "Squid Game" is a drama, with the trend of drama filmization, its global phenomenon-level popularity is no less than the contribution that "Parasite" has brought to Korean films.
More importantly, this breaks the impression that many people have only idol dramas in Korean dramas.
It cannot be said that Han Ying has surpassed the past achievements of China and Japan, but it is indeed the most powerful momentum in All Asia in recent years.
Although the Korean nation has a lot of places to be complained about, it has to admit that their films are already the light of Asia.
If there are more Korean films that can be introduced, audiences will have the opportunity to see more high-quality masterpieces, which is naturally exciting.
In turn, it is worth the attention of fans.
It's not too early to be happy, though.
What kind of Korean films can be introduced is actually the focus of Korean films entering the Chinese market again after their rise.
Oh! "Wen Ji" can become the first re-introduction of the film, not only because the style is more relaxed and positive, but also because of the relationship between the main actor Luo Wen Ji.
In 2018, she starred in "I Can Say" and there was an online message to be introduced, but unfortunately it did not succeed in the end.
Luo Wenji was born in Beijing, and "Strange Her" was remade as "Return to 20 Years Old", which is very Chinese.
However, if some themes are darker and the scale is relatively large, the difficulty may be greater.
For example, "Parasite", although the critical theme of capitalist society is not a big obstacle, some bloody violent scenes must be deleted to pass.
Therefore, Korean films are strong, can come in, whether they can become the next outlet in the batch film market (the number of sub-accounts will generally be given to Hollywood blockbusters), how much help for the imported film market, it depends on the imported films are strong enough, or it does not matter.
To be sure, if more good films can be introduced, whether it is South Korea or other countries, the benefits outweigh the disadvantages.
Limited to Korea, the most restrictive is part of the unhealthy Hallyu culture.
We really can't let the negative effects of plastic surgery and male "feminization" distort our teenagers anymore;
For some indisputable masterpieces, there are at least two major benefits to the introduction.
First, it is a good supplement to the imported film market, and it is good for the audience to see high-quality films, of course, some ideological incompatibilities will not enter;
Second, the entry of high-quality imported films can make Chinese films more vigilant and improve their own quality through healthy competition.
We look forward to the day when the Chinese film market will be as self-sufficient as North America, but until that day comes, the entire industry will still need the assistance of importing films.
What's more, the more diverse the market, the biggest beneficiaries are our theaters and audiences.
If the benefits we get are far greater than those of the other party, and if we can get a big watermelon, we will give some sesame seeds, so why not enjoy it?