Hot search! Lei Jun drove a Xiaomi car and was killed by another car, and more than 20 million people watched! It is said that the cost of intelligent driving in 1 year exceeds 2 billion!

Securities Times E Company

2024-05-18 17:24Published on the official account of "Company E" under Guangdong Securities Times

Xiaomi SU7 Pro model live broadcast debut, but also the city NOA (automatic assisted navigation driving) debut, on the morning of May 18, Lei Jun started a three-and-a-half-hour non-stop live broadcast.

According to public statistics, the cumulative number of viewers of this live broadcast exceeded 27 million, the number of peak online users was as high as 4.8 million, and Lei Jun's account added 360,000 fans.

Before the live broadcast, Lei Jun released short videos many times to warm up for this live broadcast, and the video topics included topics such as "Will the live broadcast be nervous" and "What to do if there is a live broadcast accident". Some fans left a message and laughed: "Can you believe it? The chairman of the board of directors with a market value of 100 billion reports to me every day. ”

Before the live broadcast, Lei Jun made a special trip to Shanghai to deliver the Xiaomi SU7 to the Shanghai car owner. Therefore, in this live broadcast, Lei Jun pulled a group of executives to start it in Shanghai.

The picture comes from Lei Jun's Weibo

In this live broadcast, the Xiaomi SU7 Pro model was officially unveiled, and at the same time, Lei Jun's live broadcast was mainly to show the Xiaomi City Pilot NOA function, with the assistance of the Xiaomi intelligent driving system, how the vehicle intelligently copes with various road conditions. At the same time, the Xiaomi Mi SU7 Pro's real battery life and real energy consumption performance were also tested.

When talking about the intelligent driving program, Lei Jun said frankly: "The annual cost of intelligent driving developed by Xiaomi itself exceeds 2 billion yuan, and the investment is extremely high. ”

There are some unexpected situations encountered during the live broadcast. Lei Jun drove the Xiaomi SU7 Pro when he encountered a white car that changed lanes to the limit, almost had an accident, and did not turn on the turn signal. Lei Jun said that this way of driving is very dangerous, and called on everyone to drive civilly: "Forget it, we can't be road rage, I think life is already very beautiful, don't be angry about this little thing, add to your own blockage." ”

However, after the live broadcast, Lei Jun posted on Weibo: "Today's live broadcast is the debut of Xiaomi SU7 Pro, and it is also the first time we have publicly tested urban NOA and high-speed NOA. I am very satisfied with the test results. ”

Among the several short videos released by Lei Jun about this live broadcast, the one with the most likes is actually the "Singer 2024" shaker list. There is a message saying that Mr. Lei, let the car go in advance, something big happened.

Recently, Lei Jun topped the "Singer 2024" shaker list, beating Han Hong, Phoenix Legend, Jay Chou, Jacky Cheung, etc., and won the support of a large number of netizens.

During the live broadcast, Lei Jun also responded to the singer's shaking incident, saying: "Yesterday, many colleagues discussed this, but I haven't figured out what is going on yet." Thank you for your support, and now I still try my best to do a good job of Xiaomi. ”

In April this year, Lei Jun started his first live broadcast after the Xiaomi SU7 was launched. At that time, the number of viewers exceeded 100,000 in just one minute of the broadcast, and the number of views exceeded 10 million in the first two minutes of the broadcast.

However, the live broadcast did not turn on the gift swiping function. For this live broadcast, Lei Jun previously said that after receiving the gift, the total amount will be calculated and returned to everyone in the next exchange for benefits.

In today's live broadcast, Lei Jun fulfilled his promise to open the gift reward, and the whole gift screen was swiped in the live broadcast room, and the CEO of Vancl Eslite Chen Nian even swiped many carnivals in a row, becoming Lei Jun's "first big brother", and the second user on the list is the official flagship store of Vancl Eslite.

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