Good news! On May 15th, sponsored by the Henan Provincial Department of Culture and Tourism, the "Yujian Qilu" Shandong Travel Merchant Henan Line Group Promotion Fair was successfully held in Zhengzhou. This event is an important measure for the two provinces to implement the "Implementation Plan for the Cooperation and Development of Adjacent Areas of Shandong and Henan", promote the coordinated and high-quality development of culture and tourism, and build a cultural tourism development community.
Zhou Yaoxia, deputy director of the Henan Provincial Department of Culture and Tourism, pointed out in her speech that Henan and Shandong are geographically connected, culturally connected, and close to each other, and have the same culture. She stressed that through this event, the two provinces will be more closely connected, establish a cooperation mechanism, strengthen the mutual promotion of products, leverage the source of tourists from the two places, jointly promote cultural and tourism cooperation, and achieve a win-win situation of economic development and a better life for the people.
Organized by the Shandong Provincial Tourism Association, nearly 50 Shandong travel agents will conduct field visits to Zhengzhou, Kaifeng, Luoyang and Anyang in Henan. As the fourth of China's eight ancient capitals, these four cities have rich historical and cultural heritage and tourism resources, and will provide Shandong travel agents with a variety of tourism products and route options.
The Henan Provincial Department of Culture and Tourism has formulated the "Work Plan for Deepening Cultural and Tourism Exchanges and Cooperation between Henan and Shandong Provinces" to actively promote the implementation of a number of measures. Including the establishment of special funds for cultural and tourism cooperation in Yulu, the establishment of a cultural and tourism alliance of cities along the Jinan-Zhengzhou high-speed railway, the establishment of a joint research and consultation mechanism, the establishment of a mutual promotion mechanism between Yulu and Shandong, the establishment of a joint marketing and promotion exchange mechanism, and the establishment of a cultural and artistic sharing mechanism.
At the promotion meeting, representatives of some scenic spots in Henan Province, such as Yuntai Mountain and Hongqi Canal, promoted and shared tourism routes. The Henan Provincial Department of Culture and Tourism will also reward tourists from Shandong to Henan with a series of preferential policies such as charter flights and special trains to attract more Shandong tourists to visit Henan.
At the promotion meeting, the tourism associations of the two provinces jointly launched the "Joint Proposal of the Tourism Associations of the Two Provinces of Henan and Shandong to Promote the High-quality Development of Cultural Tourism", proposing to make every effort to build the tourism IP of Yulu and Shandong, focus on strengthening strategic cooperation, sincerely promote comprehensive integration, and work together to create a good environment, so as to promote the coordinated and high-quality development of cultural tourism in Yulu and Shandong.
The successful holding of this promotion fair marks a solid step in the cooperation between Henan and Shandong provinces in the field of culture and tourism. The two provinces will go hand in hand to jointly create a new situation for the development of the cultural tourism industry and make new and greater contributions to promoting the high-quality development of the cultural tourism industry in the mainland.
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