2024 is the 60th anniversary of the establishment of diplomatic relations between China and France and the Year of Sino-French Culture and Tourism.
Play the mountains and flowing water, listen to the thousand-year-old swan song, appreciate the artistic conception of flowers, taste the Jingchu culture, and talk about the friendship between China and France...... The thousand-year-old charm of the guqin and the romantic style of flower arrangement blend and collide, the water of the Yangtze River flows through the ages, and the thousand-year-old Jingchu culture is endless. Dongfeng Citroen and Dongfeng Peugeot in this city with "China's most French style", together with "Shenlong Bosom Friend", trace the thousand-year-old historical inheritance of "Bosom Friend's hometown", explore the taste of life full of personality, fashion and elegant French charm, and experience the quality strength of "Conscientious Car, Shenlong Made, Global Sales".
From the Forbidden City to the Palace of Versailles A trip to the Orient
He Yong, press spokesman and general manager of the brand development center of Shenlong Automobile Co., Ltd., introduced that the "Oriental Journey" is a great legend in the history of automobile development. In 1931, the Citroen convoy set off from France, lasted 10 months, traveled 12,000 kilometers, crossed the Eurasian continent, and came to the Forbidden City in Beijing, composing a "legend of human travel", leaving a heavy mark in the history of people-to-people exchanges between China and France.
He Yong, press spokesman of Shenlong Automobile Co., Ltd. and general manager of brand development center
Starting with the "Oriental Journey", a seed was planted in China. In 1992, this seed took root and sprouted, and Shenlong Automobile, which was then known as China's Second Automobile Factory and was established as a joint venture with the French Citroen Automobile Company, was born. Over the past 32 years, through a series of products full of French charm, Shenlong Auto has gained more than 6.37 million users, and has continuously enriched the cultural connotation of China and France, providing a platform for cultural exchanges between the two countries.
93 years later, on the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France and the year of Sino-French cultural tourism, Shenlong Automobile, together with Dongfeng Citroen and Dongfeng Peugeot, took the Forbidden City in Beijing as the starting point, crossed the Eurasian continent, and went to the Palace of Versailles in Paris, France, connecting the friendship between China and France with wheels and paying tribute to the oriental journey.
After departing from Beijing on April 1, the team traced the source of Confucianism in Qufu, Shandong, the hometown of Confucius and Mencius, and tasted the golden mean of the century-old brands Citroen and Peugeot.
In Nanjing, the ancient capital of the Six Dynasties, taste the tea to feel the customs and customs, appreciate the dragon rhyme of the intangible cultural heritage cloud brocade fabric, and convey the French charm of personality, fashion and elegance.
In Shanghai, the "Paris of the East", you can enjoy design, enjoy life, enjoy Yue opera, and explore the charm of Chinese and French culture. On April 21, he drove into Wuhan, the "hometown of bosom friends", tasted "bosom friend culture", and talked about Sino-French friendship. Next, "From the Forbidden City to the Palace of Versailles" will also pass through Chengdu, Kashgar and other domestic regions, as well as overseas countries such as Italy, Switzerland, France, etc., and finally assemble at the Palace of Versailles in Paris.
Explore the "hometown of bosom friends" and taste Chinese and French culture
Wuhan is the "most French" city in China, the city with the largest number of French companies in China, the first city to offer French classes, and the birthplace of "bosom friend culture". During the "From the Forbidden City to the Palace of Versailles" convoy into Wuhan, the "Shenlong Bosom Friend" gathered at the Tanghu Art Museum, which is full of elegance, romance and cultural atmosphere, to listen to the thousand-year-old swan song, appreciate the artistic conception of flowers, taste the Jingchu culture, and talk about the friendship between China and France.
For more than 2,000 years, the search for a soulmate has become the supreme pursuit of the Chinese in their spiritual life. Bosom friend is the emotional exchange between people, and for Shenlong Automobile, it is also the bond between the brand and customers. Mountains and rivers are looking for bosom friends, who can listen to bosom friends? This sentence comes from Yu Boya's piano song "Mountains and Flowing Water", which tells the spiritual communication and deep friendship between Boya and his children. At the Tanghu Art Museum, Ning Xiaojing, vice president of the Chutian Guzheng Society of the Hubei Musicians Association and deputy secretary-general of the Boya Qin Association of the Guqin Professional Committee of the Hubei Musicians Association, and Sun Yanxia, deputy secretary-general of the Zero Branch of the China Flower Association, senior lecturer of Chinese flower arrangement, and first-class floral environment furnishing master of Hubei Province, the two art masters reproduced the ancient literati Yashi Yaji, so that the ancient sound and floral art can be elegantly reproduced through the millennium.
The thousand-year-old charm of the guqin and the romantic style of flower arrangement blend and collide, bringing a refreshing experience and spiritual feelings to the "dragon bosom friends". Listen to the thousand-year-old guqin, play the thousand-year-old swan song, talk about the rise and fall of the millennium, the water of the Yangtze River flows through the ages, and the thousand-year-old Jingchu culture is endless. At the event, Chen Wenhua, deputy director of the Chu Culture Research Institute of the Hubei Academy of Social Sciences, introduced the unique charm of the integration of Jingchu culture and French culture to the "Shenlong Friends". The romantic elegance of Chu Ci, the heavy materials of bronze, and the beauty of the personality of lacquerware...... These iconic relics of Chu culture have long been integrated into the cultural blood of the Chinese nation and have become the symbol of Chinese culture.
At the Tanghu Art Museum, Yu Xi, a well-known Chinese public diplomat, writer, painter, photographer and journalist, shared the story of the integration of Chinese and French cultures with his new books such as "Yu Xi's Photography Exhibition" and "Dating Paris - Face to Face with 40 Celebrities" held in Bordeaux.
The French girl who loves Chinese culture, Cleo Wei Wufeng of France, also talked about "bosom friend culture" with "Shenlong Bosom Friend" at Tanghu Art Museum and explored the charm of Chinese and French culture.
Experience extraordinary strength and enjoy the "taste of life"
As a famous historical and cultural city, Wuhan has many places of interest, such as the Yellow Crane Tower, Qingchuan Pavilion, Guqin Platform and other buildings, all of which carry rich cultural heritage. With the "From the Forbidden City to the Palace of Versailles" convoy into Wuhan, Shenlong Automobile also brought a variety of models full of French charm such as the 2024 Versailles C5 X and the new 408 Lulang. Together with the "Shenlong Bosom Friend", we will trace the cultural history in Wuhan, dig out classic stories, feel the historical changes and customs of the "Bosom Friend's hometown", and explore more tastes of life.
Many friends who love French cars have unique insights in artistic aesthetics, cultural accomplishment, independent thinking, etc. In February last year, Shenlong Automobile released the user brand "Bosom Friend", and for more than a year, through a series of long-term IPs with connotation, high degree and down-to-earth atmosphere, such as "French Wednesday Shenlong Bosom Friend Day", we have created and shared a taste of life with customers and become a "bosom friend of life" for customers.
Li Yang, deputy general manager and general manager of the marketing center and secretary of the marketing party committee of Shenlong Automobile Co., Ltd
Li Yang, deputy general manager and general manager of the marketing center and secretary of the marketing party committee of Shenlong Automobile Co., Ltd., introduced at the event that Shenlong Automobile has also continuously upgraded and iterated the "Five Heart Guardian Action", and launched a number of service policies such as "lifetime warranty for original spare parts" and "lifetime free rescue". At the same time, Shenlong Automobile has also launched the "Five Hearts Guardian Experience Officer" program to continue to promote service upgrades and be a "service bosom friend" for customers.
In addition, Shenlong Automobile has also finalized the transformation direction of "Shenlong Manufacturing, Global Sales", practicing "customer-centric" in the whole value chain, adhering to "Conscience Car Shenlong Manufacturing", and continuing to launch the new 408 model of "French Hexagonal Warrior", as well as the 2024 Versailles C5 X that is "more than just a sedan and a light luxury leisure model", such a safe, environmentally friendly and easy-to-drive conscience car, and be a "quality bosom friend" for customers.
In the era of the huge volume of the automobile industry, there must be both product "hard power" and cultural "soft power", and the "from the Forbidden City to the Palace of Versailles" opened by Shenlong Automobile is to explore Sino-French culture with more bosom friends. Now Shenlong Automobile is no longer blindly pursuing the scale of sales, but more pursuing how to serve every "French bosom friend" to Jizhi and bring a taste of life to more customers.