In order to implement the spirit of the provincial and municipal tourism high-quality development conference and the cultural strong province construction conference, comprehensively promote the strategy of "cultural rejuvenation of the county" of the county party committee and county government, and strive to build a high-quality cultural strong county and a famous tourism county that highlights the charm of Huifeng and Anhui, on the morning of May 17, 2024, the Jixi County Cultural and Tourism High-quality Development Conference was held in Shangzhuang Town. With the theme of "Poetic Huiyuan and Meijixi", the conference focused on the three dimensions of humanities, temperature and resonance, and strived to improve the three fulcrums of industry, service and talent, and strive to create a new situation of high-quality development of Jixi culture and tourism.
Nearly 300 people attended the meeting, including members of the Standing Committee of the county party committee, leaders of the four major teams of the county and other in-service leading cadres at or above the county level, the main responsible comrades of relevant units directly under the county, the main responsible comrades and responsible comrades of the party and government of each township and township, the heads of relevant cultural and tourism enterprises, key investors and media representatives from all over the country.
The conference kicked off with a wonderful exhibition of intangible cultural heritage folk customs and original songs, and watched the "2023 Jixi Cultural Tourism Achievement Report Film" together. In the past year, the whole county has made concerted efforts to promote the development and utilization of cultural and tourism resources, promote the deep integration of culture and tourism, and handed over an excellent answer sheet with many bright spots.
The conference commended the 2023 "Best Landing Cultural Tourism Project", "Best Homestay", "Best Micro Creativity Micro Transformation and Improvement Point" and "Best Festival Activity", and awarded awards to relevant units that have made outstanding contributions to the cultural tourism industry in the past year, encouraging the awarding units to cherish the honor, raise the benchmark, make persistent efforts, give full play to the exemplary and leading role, create new achievements, and make new contributions.
The conference practiced the call for action of Anhui cultural tourism volunteer service of "Everyone is a Welcome Song", and organized the county's cultural and tourism workers, relevant departments, townships, market entities, social organizations, industry representatives, etc., to jointly issue the "Hemei Jixi - Initiative to Create a First-class Tourism Environment".
The 20 projects with a total investment of 1.292 billion yuan, including 5 projects with more than 100 million yuan, involve leisure and vacation, medical care, protection and utilization of traditional villages, integration of agriculture and tourism, integration of sports and tourism, etc., The successful signing of these projects has added stamina and momentum to the development of Jixi's cultural and tourism industry. In addition, the signing of the strategic cooperation on rural revitalization in the Yangtze River Delta and the strategic agreement on the joint construction of Zhejiang and Anhui in rural operation in the Yangtze River Delta will open up a new path for close regional cooperation and industrial development.
Lu Donglin, deputy secretary of the county party committee and county magistrate, announced eight wonderful themes at the conference: "Looking for Jixi" - a global cultural tourism promotional video, "Taste Jixi" - the 10th Hui Cuisine Food Culture and Tourism Festival, "Meet Jixi" - the recruitment of global partners of county cultural tourism, "Gathering Jixi" - Anhui University Student Rural Revitalization Competition and Jixi County Cultural and Creative Design Special Competition, "Encounter Jixi" - self-media cultural tourism promotion works collection competition, "Open Jixi" - cultural tourism micro-short drama start-up release, "Poetic Jixi" - Poetry Creation Competition, "Riding Jixi" - Anhui Zhejiang Tianlu Bicycle Rally. The event covers culture, food, tourism, sports and other fields, which will bring greater innovation, more beauty and broader vision to the development of Jixi cultural tourism!
At the end of the meeting, Xiao Yang, secretary of the county party committee, made a speech at the conference, and he pointed out that it is necessary to focus on the supply side and promote the "strong" modern service industry. With "tourism +" and "+ tourism" as the core, we will focus on playing the "four cards" of ecology, humanities, landscapes and countryside, and make every effort to build high-end service industry clusters such as creative economy, sports events, medical and health care, convention and exhibition economy, and cultural services. It is necessary to keep an eye on the demand side and promote the "fire" of the cultural and tourism economy. Deeply integrate into the integrated development of the Yangtze River Delta, deepen pragmatic cooperation in the fields of cultural creativity, cultural tourism industry, and consumer services, standardize service standards, strengthen market management, and accurately promote good scenic spots, good products, good routes, and good services in Jixi. It is necessary to stimulate creativity and promote the masses of the people to become "rich." Innovate and develop models such as "travel agencies with villages" and "scenic spots with villages", encourage social capital to participate in the operation of the whole village, improve the tourism industry, cultivate and declare a number of "trunk" bases, and promote the transformation of more products into tourism commodities.
He stressed that promoting the high-quality development of cultural tourism is a systematic project, and all departments at all levels in the county should increase policy supply and investment, strengthen the awareness and ability to grasp the development of the cultural and tourism industry, further mobilize the enthusiasm of all parties, and promote the in-depth integration and development of cultural tourism in all fields, industries and elements.
In the afternoon, the first traditional village tourism "Renli Dialogue" was held at the Renli Village branch venue, which was the first landing result after the signing of the strategic cooperation on rural revitalization in the Yangtze River Delta and the strategic agreement on the joint construction of Zhejiang and Anhui in the Yangtze River Delta rural operation. Experts and scholars from all over the country, industry elites, relevant units of our county, and rural representatives gathered together to interact and communicate, answer questions, and discuss the effective path of the construction of Meijixi.
The successful convening of the 2024 Jixi County Culture and Tourism High-quality Development Conference is not only a concentrated display of the achievements of Jixi cultural tourism development for a period of time, but also an important platform to promote the county's cultural and tourism industry to a new level. The whole county will actively practice the spirit of this conference, work hard and move forward bravely, write a new chapter in the high-quality development of Jixi cultural tourism, and make Hemei Jixi more attractive because of cultural tourism.