According to the introduction of "Leyou Shanghai", on the 14th "China Tourism Day" on May 19 this year, all districts in the city launched the "5.19 China Tourism Day" Shanghai theme activity in the linkage mode of "1 main venue + 5 sub-venues". Among them, "1 main venue", that is, on May 19, the launching ceremony of VISITSHANGHAI's "5.19 China Tourism Day" Shanghai theme activity was held at the Shanghai Urban Planning Exhibition Hall; The "5 sub-venues" are regional cultural and tourism activities carried out in Putuo, Hongkou, Baoshan, Jiading and Lingang.
As one of the 5 sub-venues, what cultural and tourism activities will be carried out in Hongkou? Let's take a look at Xiaohong's "spoilers".
According to the District Bureau of Culture and Tourism, on the 5.19 China Tourism Day, around the theme of "traveling in Hongkou and enjoying life", more than 10 activities with the three themes of "Fun Travel", "Enjoyment" and "Happy Living" were planned and launched, creating a wonderful life every day, enjoying leisure every week, and enjoying a life every month, leading citizens and tourists to visit the "three cultural places" together.
Released the hand-drawn booklet "Learning While Walking: 99 Urban Archaeology Lessons in Hongkou".
Hongkou is one of the important areas of Shanghai's "birthplace of the party" and "the starting place of the original heart", and is known as "the birthplace of Shanghai-style culture, the source of advanced culture, and the gathering place of cultural celebrities". In recent years, Hongkou has continuously polished the business card of the "three cultural places", promoted the action plan for the construction of a culturally strong area, and comprehensively enhanced the cultural soft power of the urban area.
Focusing on the brand building of "Three Cultural Places", Hongkou has specially created an important cultural tourism project called "Learning While Walking - 99 Urban Archaeology Lessons in Hongkou".
The hand-drawn album is designed with three chapters: "Red Echo", "Artistic Imagination" and "Science and Technology Creation", and selects 99 historical and cultural points in Hongkou, covering cultural tourism resources such as historical buildings, cultural relics, former residences of celebrities, fashion life landmarks, and trendy check-in places, integrating educational science popularization, knowledge quizzes, check-ins and other contents.
Xiaohong learned that this hand-painted book will be officially released at the Hongkou District Tourism Public Service Center on the morning of May 19. At that time, student representatives will be invited to participate in the launch ceremony, and the contents and highlights of this hand-drawn book will be revealed on the spot.
"5.19 China Tourism Day" cycling check-in activity
According to the Hongkou District Tourism Public Service Center, combined with the 520 network confession festival to help the "sweet love industry", the "Charming Hongkou Riding Fun" theme cycling promotion activity will be launched on the morning of May 19, and the commemorative postmark and cycling check-in map (including exquisite stickers) will be launched for a limited time.
In order to enrich the presentation form of the route, the District Travel Service Center has designed the "LOVE Four Seasons" cycling hand-drawn book, which includes route guidance, DIY handbook, publicity and promotion and other functions, which are distributed to citizens and tourists free of charge.
The four cycling routes start from North Suzhou Road and end at Lu Xun Park, with a total length of 9,999 meters, and are presented on the map with the word LOVE, which means that Hongkou will be connected with "love" for a long time.
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Route L: Architectural Aesthetics
Starting from North Suzhou Road, the first stop is the Shanghai Post Building, and then passing through the Century Frame Plaza, passing through the Shanghai Building, the China Securities Museum, the World Meeting Room, Shanghai Magnolia Plaza, the North Bund Guoke Center, etc. During the ride, feel the butterfly transformation of the North Bund in Hongkou.
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O Route: Popular spots
Starting from the Music Valley, check in at popular landmarks such as 1933 Laochangfang, Jiangyuan Lane, Jinchao Lane 8, the Four Memorial Halls of the Communist Party of China, the National Flag Education Exhibition Hall, and Aisi Children's Park, and listen to the wonderful stories of Hongkou in the past century.
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Route V: Humanistic History
This route connects the historical exhibition hall of Shanghai Yimin Food No. 1 Factory, the former residence of Guo Moruo on Liyang Road, the former residence of Jin Zhonghua, and the digital living room of Lu Xun's storage room, looking for the rich historical imprint of Hongkou.
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Route E: Unique Hongkou
Starting from Changchun Apartment, ride to the former site of the woodcarving workshop, pass through Baohua Commercial Plaza to Duolun Road, pass through Confucius Mansion, Bai Mansion, Gongcoffee Publishing House, Memorial Hall of the Left Union Site, Hongde Hall, Shanghai Duolun Modern Art Museum, deeply experience the celebrity cultural characteristics of Duolun Road, and then continue to ride to Lu Xun's former residence, and finally arrive at Lu Xun Park, where you can talk about history and appreciate the charm and diversity of humanistic customs.
In addition, during the "Enjoy Hongkou" theme week, a special event of "Shanghai Coffee Culture Week" was launched at Hongkou Station to create a new hot spot for coffee leisure, and the "Hongkou Wonderful Night" brand activity was launched to enhance the new experience of cultural and entertainment consumption. In the theme month of "LOHAS Hongkou", the May issue of "Trendy Hongkou" cultural tourism strategy was released, relying on Shanghai Duolun Museum of Modern Art, Shanghai Lu Xun Memorial Hall, Jinchao Lane 8 and other art and cultural spaces to create a diversified exhibition experience.
More activity poke↓↓↓
|Duolun Cultural Market|
Time: 12:00-17:00, May 18 and 19
Location: Duolun Cultural Celebrity Street
|Spring Roaming Plan|
Time: 13:00-21:00, May 19
Location: North Bund International Passenger Center, No. 500 East Daming Road
|Shanghai School Tide Aspiring Youth Life Festival|
When: May 19
Location: Lane 989, North Sichuan Road, Lane 8, Jinchao
|Listening to the Road: Chinese Contemporary Sound Art Practice|
Time: 10:00-18:00, May 19 (last admission at 17:30)
Venue: Shanghai Duolun Museum of Modern Art, 27 Duolun Road
Citizens and tourists are welcome to come to Hongkou
Get a feel for the culture here
The charm and vibrancy of the city
Reporter: Zhang Yanli
Source: Shanghai Hongkou