On the evening of May 16, a light show at Shanghai Magnolia Plaza located on the North Bund of Hongkou made a shocking debut, and in this bright light, the 2024 Hongkou Coffee Culture Festival officially opened.
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The 2024 Hongkou Coffee Culture Festival is guided by the Propaganda Department of the Hongkou District Party Committee, the Hongkou District Culture and Tourism Bureau, and the Shanghai Municipal Cultural Promotion Association, hosted by the Hongkou District Cultural Promotion Association, and co-organized by Mengyao Media, Youjie Culture, Rongqiao Culture, Dewu and other representative enterprises in Hongkou District.
As an important carrier of Shanghai-style culture and a component of the city's character, coffee culture is of great value for promoting market vitality, promoting the integration of culture, tourism, business and sports, reviving the characteristic economy and renewing the city's business card. As the birthplace of Shanghainese culture, Hongkou has a profound coffee culture. In order to further highlight the charm of Hongkou's "three cultural places" characteristic brand, combined with the overall plan of the Shanghai International Coffee Culture Festival and the Hongkou District Five-Year Shopping Festival, from May 16 to June 16, a month-long series of theme activities of the 2024 Coffee Culture Festival will be carried out to focus on creating a coffee carnival with Hongkou characteristics and influence.
With "Coffee + Culture, Coffee + Art, Coffee + Touring Exhibition, Coffee + Tourism, Coffee + Commerce, Coffee + Exhibition" as the core creativity, this year's Coffee Culture Festival links 8 representative commercial venues in the Hongkou area, such as Lane 8 of Jinchao, Shanghai Magnolia Plaza, Ruihong Tiandi Moon Bay, and Raffles City on the North Bund, as well as well-known cultural tourism, culture, cultural and creative spaces and buildings in the area. A total of 60 large-scale theme activities were carried out.
The organizers said that they hope to strengthen the connection between citizens and coffee culture through the coffee culture festival, accelerate the integration of resources such as Hongkou culture, tourism, business and sports exhibitions, and promote domestic and foreign cultural exchanges, industrial innovation and business cooperation of "coffee +", further highlight the temperature of the city, and constantly polish the new business card of Hongkou culture.
The Hongkou Coffee Culture Festival will not only have wonderful offline activities, but will also launch topics on the Internet influence platform to build a three-dimensional media communication matrix: 100+ media will focus on voice, 50+ KOLs will share strategies, and new media platforms such as Weibo, Douyin, and Xiaohongshu will be linked to form a phenomenon-level cultural consumption hotspot, create an innovative, leading and sustainable Hongkou coffee cultural industry IP, and tell the story of Hongkou coffee.
In the coming month, more "Coffee +" series of exciting activities will be launched in turn, allowing citizens and tourists to experience the urban cultural vitality of Hongkou in an all-round way.
Xiaohong will continue to follow up these colorful coffee culture festival activities, timely bring you the event preview, real-time report of the event, etc., welcome everyone to continue to pay attention to Xiaohong, and welcome everyone to come to Hongkou to "cut coffee" and participate in the Hongkou Coffee Culture Festival.
Reporter: Zhang Yanli
Video & Photos: Youjie Culture
Source: Shanghai Hongkou