#贾玲 ##麻辣滚烫#
Jia Ling is a strange woman in the history of film.
As a director, her debut film "Hello, Li Huanying" has achieved great results at the box office.
even surpassed "The Wandering Earth" for a time and became the third highest-grossing film in China.
And the director, Jia Ling, has also become the highest-grossing female director in the world.
You know, she just directed a movie.
Then in the Spring Festival of 2024, Jia Ling contributed her new work - "Spicy and Hot", and the box office results are still very good.
Even so far, the box office of Jia Ling's two movies combined has completely surpassed Feng Xiaogang's box office.
Feng Xiaogang has filmed nearly 30 film works such as "Party A and Party B", "Big Names", "Mobile Phone", "No Thieves in the World", "Do Not Disturb If You Are Honest", "Tangshan Earthquake", "Lao Paoer", etc., but he still failed to beat Jia Ling's two works.
While these two works brought Jia Ling a lot of fame, they also caused a lot of controversy.
Loading...
controversy
Many netizens were shocked and puzzled because Jia Ling's spicy piping hot achieved a box office of more than 3 billion.
Because this movie is in a sense a kind of "weight loss film".
There are also some people who don't like this movie because Jia Ling's work is a remake.
Because the Chinese environment is inconsistent with the environment of the original Japanese movie "Love of 100 Yuan" at that time, Jia Ling seems to have a lot of details that do not match the logic when remake.
Reasons for success
But why does Jia Ling's spicy piping hot still seem to be very popular?
First of all, Jia Ling is originally a comedian, and she has a set of strategies for how to make the public happy and laugh.
The movie is another Spring Festival film, the Spring Festival, everyone is happy together as a family.
So at this time, Jia Ling's movies cater to the needs of the market.
If the spicy piping hot is really put on May 1st, I guess this movie may not even get half of the results of the Spring Festival.
Therefore, a very important factor in the box office of the movie is the scheduling of the movie.
Weight loss gimmicks
Then there is Jia Ling's marketing strategy.
First of all, before the broadcast of this movie, Jia Ling had not appeared in the public eye for nearly a year.
Then when the movie was about to be broadcast, I suddenly told you: Jia Ling has lost weight, and now she is very thin!
As viewers, curiosity drives us to want to know what Jia Ling really looks like.
Because Jia Ling gave the public the impression that she was chubby, she once said that she lost weight but she didn't stick to it.
And now the weight loss news released by Jia Ling, coupled with the fact that it has not appeared in front of the public before, this kind of hunger marketing is a kind of hunger marketing.
Want to see what I look like after I lose weight? Come and see my movie!
So is this film as unbearable as everyone says?
Actually, it's okay.
After watching the movie, I think the movie actually wants to highlight a theme: the self-transformation of the people-pleasing personality.
But compared with the original film, Jia Ling has incorporated elements of comedy, plus deliberately highlighting her weight loss efforts.
So if you want to talk about quality, it must not be comparable to the high-production movies of Fengshen and The Wandering Earth.
But if you're just to pass the time and have fun, then this movie is still okay to watch.
And the gimmick of losing weight, while bringing huge traffic to Jia Ling, is also easy to backfire on her.
For example, recently, Jia Ling also deliberately filmed a weight loss documentary "I Only Live Once", which was complained by many netizens.
Loading...
Although I have to admit that Jia Ling's weight loss has indeed driven many netizens to lose weight spontaneously and pursue a healthier figure.
But what more netizens care about is that the box office of this weight loss film is so high?!
Some netizens also think that Jia Ling has lost 100 pounds, do you know the concept of 100 pounds? How much hardship she has to endure, she deserves to earn this money.
But the movie should be based on a high-quality core, and the spicy and hot quality does not match its box office, so it has been ridiculed by many audiences.
It can also be said that the success of Spicy Piping Hot is likely to give the film industry a bad start.
If everyone makes this kind of film to make money in the future, Chinese movies will be truly sad.
What do you think about this? Welcome to leave a message in the comment area~
The pictures and videos in the article are all from the Internet, and if there is any infringement, you can contact to delete