Recently, a number of ceramic enterprises in Guangdong and Guangxi issued a price increase notice, saying that from May 1, the price of ceramic tiles will be increased by different ranges. Some industry insiders said that this round of concentrated price increases in the circle of friends is likely to be thunderous and rainy, "it is difficult to rise".
Since the beginning of this year, due to the fierce price war, the price of ceramic tiles has fallen abnormally. "In any case, it is better to have rumors of price increases than to keep falling prices." The person in charge of a ceramic factory in Guangdong teased that after the two major exhibitions of Foshan Ceramics Expo and Tanzhou Ceramics Exhibition, in just a few days, more than ten waves of customers came to the door, all of whom came to bargain and negotiate. In fact, ceramic manufacturers do not want to reduce prices, and are trying their best to avoid price reductions.
Although in April, ceramic tile prices were generally bearish, many ceramic companies unanimously said that "ceramic tile sales increased month-on-month in April". April is the exhibition season of the ceramic industry, which has a certain role in the pull of ceramic tile sales. It is hoped that the trend of this year's ceramic tile market is "first light and then prosperous", otherwise in June and July, many ceramic enterprises will face the challenge of stopping kilns and reducing production and alleviating inventory pressure.
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In April, many ceramic companies said that "sales growth"
Individual pottery companies "received orders for three months"
Taking stock of the sales performance of ceramic manufacturers in the past April, many companies handed over the report card of "month-on-month growth". Specifically, in early April, dealers were waiting for the manufacturer's promotional policies and had fewer orders. However, after entering the second half of the month, under the stimulation of the ceramic exhibition, the number of orders increased significantly.
The reasons are: first, the manufacturer's sales policy came out during the exhibition in the second half of the month; Second, most dealers have also come to the time to buy. The combination of the two, the sales of ceramic enterprises in late April were relatively warm. There are even individual pottery companies that "receive orders for three months after the Pottery Expo".
However, although the sales volume of many pottery enterprises increased in April, the price and profit were worried. Especially during the exhibition, the "price war" further escalated, and many dealers found ceramic manufacturers to negotiate and bargain. In order to "grab customers", ceramic manufacturers bargain fiercely with each other.
Therefore, around April 26, many ceramic brands in Guangdong production areas issued a notice of price increases, many people in the industry believe that "the price is unlikely to rise", some ceramic companies announced that "ceramic tiles to rise", nothing more than based on two considerations: first, there are many orders in hand, and production can not be scheduled; 2. Send a price increase notice to "force" customers to place orders. The second aspect is more likely.
It is worth mentioning that during this year's Foshan Pottery Expo and Tanzhou Ceramics Exhibition, there are also many new ceramic tile brands. The person in charge of one of the new brands admitted that there were indeed orders during the exhibition in April this year, but the shipping price was also cut to the core.
"At present, the ceramic terminal market is also violently reshuffling, eliminating the exit and changing dealers is not a few, the number of dealers is now only less than in the past few years, and they come and go are that group of people." The person in charge said that the most direct condition for the new brand to attract dealer customers is the price, and other conditions such as quality and color are the following customer concerns.
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Guangdong's kiln opening rate increased year-on-year
Ceramic factories are placing more and more small orders......
At the beginning of this year, the ceramic industry market downturn, the price intensified involution, many ceramic enterprises received fewer and fewer orders, the single value is getting lower and lower, especially after entering March and April, the price of ceramic tiles is falling again and again.
"Compared with previous years, this year's natural gas prices in Guangdong production areas are not only stable, but also continue to fall, many ceramic factories see this advantageous conditions, have opened the production line, the current kiln rate is higher than the previous two years." The person in charge of a ceramic factory in Guangdong said that this has exacerbated the overcapacity and price involution in the Guangdong production area.
According to the data of "gas online" and ceramic enterprises, the price of LNG liquefied natural gas in Guangdong this year was only more than 2.8 yuan/m³, although it only lasted for two or three days, but at other times, the gas price was basically stable at 3.2~3.5 yuan/m³.
Compared with the same period in the previous two years, the price of natural gas in Guangdong production areas has been sharply lowered and returned to normal levels, which is a good thing and a bad thing for ceramic enterprises. The kiln opening rate of the production line has been improved, and the output has been expanded by technological transformation, which has led to the intensification of market competition. "The price of natural gas has dropped by more than 1 yuan per cubic meter, but the price of ceramic tiles has dropped by one yuan or a few yuan per square meter."
On the other hand, there is a new change in the current ceramic industry: some dealers "huddle for warmth", integrate their small orders together, and negotiate the unit price with ceramic enterprises in the form of large orders.
In terms of the total amount, the order amount after the order can indeed be called a "large order", but such order categories, colors, and specifications are very diverse, which adds a lot of workload to logistics, distribution and other links. Not only that, the profit margins of ceramic enterprises have also been greatly compressed.
Generally speaking, the price of large orders is more competitive, which can make ceramic enterprises turnover and stabilize the capital chain, while small orders are relatively more profitable. Ceramic companies originally expected to bring some profit increments through small orders, but now small orders also enjoy the price of large orders.
In addition to dealers, many OEM customers are now also "huddling together for warmth". This is a greater challenge for ceramic enterprises. People who are familiar with ceramic tile production know that ceramic tile production is the most important and stable, and too frequent production conversion will not only reduce production efficiency, but also increase production costs, and will also make it more difficult to control the quality of ceramic tiles in the factory.
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