Recently, there has been another wave of rights protection in the entertainment industry, but this time the protagonist is Yi Yang Qianxi, who is a well-known TF trainee and has now become the top of the entertainment industry. The dispute between him and Sichuan Tianxia Furniture Co., Ltd. over portrait rights and name rights ushered in the final trial in Chengdu High-tech Court. As expected, Sichuan Tianxia Furniture Co., Ltd. was forced to apologize publicly for using Yi Yang Qianxi's image and name for publicity without authorization.
Speaking of this, it is actually quite outrageous. Yi Yang Qianxi, a hard-working and popular young artist, his image and name were "borrowed" by a furniture company. This furniture company is also bold, without Yi Yang Qianxi's consent, it directly used his name and handsome photos to advertise its products. No, Yi Yang Qianxi sued for approval, and the court also gave a fair verdict.
Netizens are also discussing this matter. Some netizens said: "Support Qianxi to defend his rights, this kind of infringement is too shameful!" and some netizens ridiculed: "Qianxi is so popular now, even furniture companies want to rub his popularity." Indeed, Yi Yang Qianxi's influence today is not trivial, but this does not mean that his rights and interests can be infringed upon at will.
In fact, this is not the first time that Yi Yang Qianxi has been infringed. There have been similar incidents before, but each time he has been able to resolutely defend his rights and interests and make the infringers pay the price through legal means. This time is no exception, Sichuan Tianxia Furniture Co., Ltd. was not only forced to apologize, but also compensated a lot of silver.
Speaking of which, I have to mention that Yi Yang Qianxi's road to rights protection is not alone. In recent years, more and more artists have begun to pay attention to their intellectual property rights and portrait rights, and have adopted a zero-tolerance attitude towards infringement. This also reflects the improvement of the mainland's awareness of intellectual property protection.
Looking back on the whole incident, it is not difficult for us to see how important it is to respect intellectual property rights and protect the rights and interests of individuals. The infringement of Sichuan Tianxia Furniture Co., Ltd. not only damaged the rights and interests of Yi Yang Qianxi, but also affected its corporate image. On the contrary, if a company can comply with laws and regulations and respect the intellectual property rights and image rights of others, then it can not only avoid legal disputes and financial losses, but also win the respect and trust of consumers.
Finally, let us once again praise Yi Yang Qianxi's success in defending his rights! and look forward to him continuing to shine in his future acting career and bringing more excellent works to the audience.
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