It was just an ordinary takeaway order, but it caused an uproar. Not long ago, some netizens ordered takeout for the deceased "fat cat", only to find that there were empty bags in the order.
This caused strong dissatisfaction among many netizens, and for a while, well-known brands such as Mixue Bingcheng fell into the whirlpool of public opinion.
I tried to analyze this from an objective point of view. In the eyes of netizens, the practices of merchants such as Mixue Bingcheng not only damage the rights and interests of consumers, but also disrespect the deceased.
After all, when we mourn a deceased loved one, we all want to be able to express our grief and remembrance in the most sincere way possible. But the result is that there are empty packages in the order, which cannot but be said to be a great irony and irony.
However, as a responsible enterprise, Mixue Bingcheng gave a cold response.
They said that this behavior violated the company's dining standards and deviated from the company's core values, which was undoubtedly a deception of consumer feelings. Subsequently, they promised to take the incident seriously and not tolerate it.
I can't help but wonder if Michelle Bingcheng's response really recognizes its mistake, and they seem to be emphasizing that this is a standardized violation, but they don't really understand the consumer's feelings from an empathetic perspective.
Shouldn't they have taken a more heart-warming approach on such a special occasion?
However, the reaction of other brands has been quite different. Chamodo quickly apologized for the incident and immediately took effective measures, such as firing the employees involved, giving a full refund, and giving compensation.
At the same time, they also decided to donate 1 million yuan to the Youth Development Foundation in the name of "Fat Cat" for public welfare projects that care for teenagers. Such actions undoubtedly make people feel the sincerity and sense of responsibility of the enterprise.
As a company with social impact, Mixue Bingcheng should respond to this incident with a more positive and gentle attitude.
They should strive to understand the deeper meaning of this behavior from the consumer's point of view, and take the initiative to remedy the mistake with sincerity. After all, for a deceased, this act of remembrance is undoubtedly extraordinary.
I believe that only when companies are truly aware of their mistakes and make up for them in a responsible manner can they truly win the trust and respect of consumers.
As an enterprise closely related to the public, they should always pay attention to the needs and feelings of the public, and repay the society with more delicate and considerate services.
Only in this way can they truly become a responsible and trustworthy business.
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