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Yu Donglai, CEO of Fat Donglai Group, a well-known retail giant in Henan, personally led all the staff on a magnificent and beautiful trip to the northwest, and they spent a wonderful outdoor time full of laughter and warmth.
The wonderful moments and concise short videos captured in this process immediately caused a roaring response on various social platforms, igniting a wave of enthusiastic attention and discussion among the majority of netizens.
In the picture display, we can clearly see that Yu Donglai is wearing simple casual clothes, regardless of his personal image, but actively participates in the activities of the employees, and personally cooks delicious barbecue food for everyone.
In the traditional rural game "jumping goat" link, he bent down without a frame and played the role of "goat", which attracted continuous laughter on the scene, and the atmosphere was warm and extraordinary, and when the employees presented a wonderful theatrical performance, Yu Donglai couldn't help but pick up the guitar and play the accompaniment for everyone, pushing the whole atmosphere to a climax.
Witnessing these vivid and interesting scenes, the majority of netizens couldn't help but sigh with emotion: "It's really enviable, the employees of Fat Donglai are so happy!" "If my boss can be as humble and polite to me as Mr. Yu, I will definitely go all out to work." ”
Yu Donglai's cordial care for employees and his harmonious coexistence style like friends deeply touched and won high praise from the majority of netizens. People sincerely sigh that in this seemingly cold corner of the business world, there is such an entrepreneur who is good at establishing a deep emotional bond with employees and cares about the daily life of employees.
In fact, Yu Donglai's brilliant achievements today have not been smooth sailing. Looking back on his upbringing, he was born in an ordinary rural family, received formal education for only seven years, and was forced to drop out of school to work before he even graduated from junior high school.
As a teenager, Yu Donglai tried a variety of different careers, including selling popsicles, fruits, and even reselling movie tickets. It wasn't until 1990 that with the strong support of his brother, he was able to open a small tobacco and alcohol store in his hometown.
However, the road to entrepreneurship has always been full of hardships and challenges. Yu Donglai was twice detained by the police due to fake cigarette fraud, which dealt a heavy blow to his career ambitions.
Sometime in 1991, Yu Donglai was once again caught in the whirlpool of fraud, and the hope in his heart was gradually extinguished like a flame, and the only way to deal with the predicament was to close the shop, and at the same time he was burdened with a heavy debt burden of up to 300,000 yuan.
In order to pay off these huge debts as quickly as possible, he was forced to search for job opportunities, but his meager salary was still unable to meet this bottomless need.
Just when his future road seemed to have fallen into endless darkness, one day in 1995, Yu Donglai once again mustered up the courage to raise 10,000 yuan from relatives and friends, and with the firm belief of starting over, he opened a small shop called "Wangyuelou Fat Tobacco Hotel" in Xuchang City, Henan Province.
This small store with an area of only more than 40 square meters is the initial prototype of the Fat Donglai brand.
Although the environment in the early days of the business was extremely difficult, Yu Donglai always adhered to his unique business philosophy. First of all, he resolutely resists the sale of any counterfeit and shoddy goods, and is well aware of the pain and harm that counterfeit goods bring to consumers.
Secondly, he always regards the customer as the core of the enterprise, and treats every customer who comes to him with sincere respect.
With this sincere emotion and firm determination, it took only one year for Yu Donglai to create an astonishing sales of 800,000 yuan and successfully pay off all the debts at one time.
After tasting the joy of success, he began to actively devote himself to charity.
Although he has just stepped into the right track of his career, Yu Donglai's deep philanthropic feelings have already burned in full swing. In 1996, when he and his two brothers saw a television news footage of a US warship sailing into the Taiwan Strait, they rushed to Beijing overnight and generously donated 20,000 yuan to the Ministry of National Defense Industry to express their deep love for the motherland.
This feat was later carefully produced by CCTV into a documentary "The Story of the Three Brothers", which was widely acclaimed.
Since then, whenever the country faces a major natural disaster, Yu Donglai has always stepped forward without hesitation and extended a helping hand as soon as possible. The day after the Wenchuan earthquake in 2008, he immediately led more than 100 employees to carry relief materials worth 500,000 yuan to the disaster area.
Thanks to the efforts of the rescue team from Donglai, more than 5,000 victims in Anxian County have been properly resettled, 300 relief tents have been erected, temporary power generation equipment has been successfully installed, the bodies of the victims have been properly disposed of, and what is even more gratifying is that 15 trapped people have been successfully rescued.
Faced with such heavy and heart-wrenching casualties, Yu Donglai, as a commander, undoubtedly suffered a tearing pain in his heart. In the post-disaster reconstruction stage, although tens of millions of yuan have been invested in restoring the homeland, once he remembers the tragic death of the two-month-old baby in the disaster, his tears are uncontrollably dripping.
Yu Donglai felt deeply guilty, if he hadn't chosen to run this shop in the first place, then those innocent lives might have been able to avoid such a catastrophe. This torturous feeling of guilt and self-blame stems from the sudden fire incident in 1998.
At that time, a gang of hooligans caused trouble in the store and beat up the staff, but the smoke shop chose to swallow its anger, and the hooligans were so angry that they set fire to the store late the next night.
The disaster not only claimed the life of one employee, but also injured seven innocent passers-by, including the two-month-old baby.
However, it was precisely because of the continuous enlightenment and encouragement of relatives, friends and supporters that he regained the courage to move forward and strengthened his determination to create a unique brand empire in Xuchang - Fat Donglai Supermarket.
Since the establishment of Fat Donglai Supermarket, Yu Donglai has always insisted on integrating his unique "fate view" and "great love" concept into the operation of the enterprise. He believes that it is a precious opportunity to work and live with his employees, so he sees them as close partners as if they were family.
The concept of "great love" is not only to cherish and respect customers, but also to cover the deep care for employees and even the whole society, and treat everyone around them with warm kindness.
This people-oriented business philosophy has penetrated into all aspects of Fat Donglai Supermarket. No matter what customers buy, the staff will respond to their every need with the most sincere and enthusiastic service attitude.
In the dazzling meat area, in order to prevent customers from being accidentally injured when buying bone-in meat, Fat Donglai carefully prepared protective gloves and posted a warm reminder in a conspicuous position: "The edge of the bone is sharp, please feel free to wear gloves to buy".
In the colorful vegetable area, Fat Donglai not only introduced the selection skills of various vegetables in detail, but also shared home-cooked cooking methods, so that every housewife can easily master how to choose fresh ingredients and cook delicious home-cooked dishes.
In the carefully arranged fruit section, they carefully sort and label them according to sweetness, so that those who are keen on a healthy lifestyle can choose the most suitable high-quality fruit according to their unique needs.
However, the most praised thing is that Fat Donglai has made a firm commitment in the aquatic counter area that "if a customer inadvertently buys a dead fish, the store will give away the product for free", which undoubtedly shows their extreme demand and persistent pursuit of product quality.
In addition, there are various items such as disposable gloves, straws, and paper towels that are available free of charge in all corners of the supermarket, aiming to provide customers with meticulous and considerate service during the shopping process.
What is amazing is that Fat Donglai boldly posted a warm reminder of "if there is a bad taste, you can apply for a return at any time" in a prominent position, and unconditionally accepted all customers' return requests, and its staff team even stated that no matter what kind of malicious return situation they encountered, they still resolutely choose to tolerate and adhere to the belief that "human nature is good, and should be consciously ashamed".
This kind of high respect and high trust for customers, employees, and even human nature is precisely the core of the essence of Donglai's corporate culture, because he deeply understands that only by treating each individual with sincerity and sincerity can he return their wholehearted devotion and endless praise and praise.
Fat Donglai's incomparable care for employees is also unstingy. Both employees and senior managers can enjoy up to 30 or 40 days of paid annual leave benefits, and the staff dormitory area is also equipped with a variety of leisure and entertainment venues such as karaoke rooms and game halls, so that employees can enjoy happy times after busy work.
More importantly, Yu Donglai will distribute up to 95% of the profits to all employees as dividends every year, so that the monthly salary of ordinary employees can even reach a high standard of 10,000 yuan, far exceeding the average level of the industry.
To our praise, the interior of Fat Donglai Supermarket is filled with a comfortable and pleasant atmosphere. Employees do not need to work in a standing position for a long time, and as long as they feel tired, they can sit down and take a break at any time, and then devote themselves to intense and fulfilling work after recovering their energy.
This well-crafted working environment makes everyone feel at home here.
The fundamental reason why Fat Donglai can give such generous benefits to employees is precisely that Yu Donglai treats employees as close as brothers and sisters. He is happy to share the little things in life with his employees, and never hides his true emotions and opinions from the bottom of his heart.
On one occasion, Yu Donglai unabashedly commented to a store manager: "If the relationship with your lover is difficult to maintain a constant emotional temperature, then how can you show the enthusiasm of work in the employees?" At that time, he was delving into the frequency of the store manager's intimate contact with his wife every week.
After learning that the other party had only answered honestly once or twice, Yu Donglai directly pointed out that "this is not possible" and looked forward to his future improvements, although the topic seemed too direct and a little out of bounds, but the employees were moved by this frank and sincere conversation, and they all laughed back and forth.
It can be seen that the relationship between Yu Donglai and employees is like a confidant who has nothing to say, whether it is trivial life or family privacy, he is willing to share and give pertinent comments without reservation.
This sense of intimacy has brought a deep sense of trust and identity to employees, and what is even more rare is that Yu Donglai not only opens his heart to employees in daily life, but also in the workplace, once a consumer from Xuchang bought an air conditioner in Fat Donglai, but in the process of using it for up to two years, due to various reasons, this air conditioner has undergone three repairs, and he thinks that this air conditioner has been completely "scrapped" At that time, the staff of Fat Donglai suddenly called him and told him that he could enjoy free returns and get a brand new air conditioner.
When the consumer answered the phone, he was stunned. How can an old air conditioner that has been used for more than two years get such thoughtful and meticulous service? This is simply unbelievable in the eyes of most merchants! However, Yu Donglai's ability to handle this matter in this way stems from his absolute trust in his employees and his hands-off authorization.
In the face of possible malicious returns, Fat Donglai's staff said that even if there is such a risk, the company will still choose to be tolerant and understanding. They firmly believe that "human nature is inherently good, and people will eventually be ashamed of their actions".
This trust in humanity is also an important core element of the corporate culture.
Yu Donglai is well aware that only by respecting and caring for employees wholeheartedly and winning their full trust can employees burn endless enthusiasm for work, regard the company as their own home, and treat customers as relatives and friends.
Finally, we have to admit that the reason why Fat Donglai Supermarket can create remarkable service performance is precisely because of Yu Donglai's care and trust in employees.
For valued customers and conscientious employees, Yu Donglai has always perfectly interpreted the concept of "people-oriented" with his practical actions. He regards employees as family members and close friends, not only in daily life, but also in the working environment, giving them full trust and autonomy, showing a unique leadership charm.
Because of this, the employees can devote themselves to their work and provide meticulous service to their valued customers with the fullest enthusiasm. Although Fat Donglai has already created countless glorious legends in the service industry, Yu Donglai still maintains humility and rationality in this regard.
"It's a shame and a shame that just satisfying the most basic needs of customers is called a 'myth,'" he says.
He firmly believes that true quality service should exceed the expectations of customers and create an intimate and touching experience for them like never before. As a netizen said, when Fat Donglai buys durian, if he finds that the fruit is not fresh enough, he can enjoy the treatment of free replacement of goods, and at the same time, he will also give intimate gifts such as chewing gum.
This is the realm pursued by Yu Donglai, who is eager to serve every customer with his heart, not only to meet the minimum standards, but also to make customers feel unexpected surprises and intimacy.
Yu Donglai hopes to set a new service benchmark for the entire industry through its own practical actions, and it is because of this unremitting pursuit of excellent service that the myth and legend of Fat Donglai can continue to circulate and shine in the long river of the times, and I believe that under the leadership of Donglai, this local enterprise born in a small town will surely write a more brilliant chapter.