The mountain is the wind bone, and the spring is the soul. There is a city of mountains and a thousand springs, and the fortitude and gentleness of the city's character are organically combined with this peculiar style. In the face of such a unique natural endowment, how to make the mountains more beautiful, the springs more joyful, and the tourists more comfortable? Recently, Jinan has launched the "Surging Spring City" Jinan Spring Tour Check-in Series and the "One City Mountain" Citizen Climbing Series to make the unique scenery of mountains and springs more lively and more popular.
Mountains and springs create a natural landscape. The Thousand Buddha Mountain winds its way, the hero mountain sleeps forever, and Mount Hua and Queshan face each other across the Yellow River... Green hills are located in the city, and the terrain of high south and low north is formed along the distribution of mountains. This topography also provides conditions for the cultivation of spring water. Spring water gathers in the city and erupts, some soars into the sky, some falls down, and some quietly spit out "pearls"... The 72 springs are famous far and wide, and the total number of springs with a total of more than 1,000 eyes is scattered throughout the city. Between mountains and springs, Jinan's unique natural scenery was born. Such a unique one should be cherished by the whole city. From the urban level, mountain restoration and greening promotion are effectively promoted, and the work of saving water and preserving springs cannot be relaxed, so that mountains and springs can be displayed in front of people with a healthier and more beautiful image, and let them jointly dress up the spring city. From the level of citizens, the cherishing of mountains and springs should start from themselves, and a little more care for the environment will make the green mountains greener, and saving a drop of water can make the spring water more cheerful.
Mountains and springs nurture the humanistic atmosphere. Mountains and springs are always excellent subjects for the lyricism of the literati. "The clouds and mist are steaming, and the sound of the waves shakes Daming Lake" outlines the lake and mountains of Quancheng; "Haiyou this Tinggu, Jinan famous scholars" writes the glory of the city full of talents; The Quehua autumn color map permanently freezes the quiet autumn colors of Jinan in those years... The exchanges of literati and the brush and ink of poetry and painting have made the cultural atmosphere of a city more and more intense. Mountains and springs are the "appearance" of the city, and they echo the "core" of the urban spirit. The city has nurtured Xin Qizhao, the anti-gold hero who "drunkenly picks a lamp to look at the sword, and dreams of blowing back the horn company camp", and also walked out of Li Qingzhao, the "first talented woman in the ages" who "has no way to eliminate this feeling, only to lower her eyebrows, but to her heart". The two who are also called "Jinan Er'an", the former is extravagant, the latter is gentle, which corresponds to the character of the city and echoes the image of mountains and springs. Such a cultural heritage is worth continuous and in-depth excavation, and the relevant activity carriers are indispensable. For example, the "Surging Spring City" Jinan Spring Tour Check-in Series and the "One City Mountains" Citizen Mountaineering Series Activities include photo exhibitions, short video competitions and other forms of activities to help tell the story of Jinan and spread the culture of Quancheng.
Mountains and springs build a cultural tourism feast. With both scenery and stories, mountains and springs have become Jinan's cultural tourism "rich mine". Judging from the cultural tourism data of the previous "May Day" holiday, Jinan's First Spring Scenic Area received 1.04 million people, which is obviously the "popular king" of local tourist attractions. Make full use of the discovery of this "rich mine" of cultural tourism, so that the city can gather popularity and add vitality to the city. In the first half of 2023, the city received 42.0592 million tourists, and the tourism revenue was 46.045 billion yuan, an increase of 43.62% and 48.91% respectively year-on-year, and the cultural tourism consumption market accelerated its recovery. On this basis, the launch of the "Jinan Spring Tour Check-in Series and the "One City Mountains" Citizen Mountaineering Series Activities can be described as timely, which combines offline spring search tours and online check-in sharing to enhance the interactivity, experience and fun of the Spring Tour; Prop products full of cultural atmosphere and "Internet celebrity attributes" such as You Quan passports and mountaineering passports allow the scenery of mountain springs to adapt to the current fashion trends and seek opportunities to "get out of the circle".
Jinan is a city between mountains and springs, and a visit here will be worth it. (Lu Zhen)