Xinli and Noon Sun "divide the prize", who won this magnolia?
Author| Sugar-fried hawthorn
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Who would have thought that the peak meeting of "Chen Junsheng" and "Ling Ling" 6 years later would actually be at the Magnolia Award.
Last night, the winners of the 28th Shanghai TV Festival Magnolia Award were finally announced. Lei Jiayin won the title of Emperor with the TV series "The World", and Wu Yue "sealed the queen" with "County Party Committee Compound". These two dramas are also the biggest winners of this year's Magnolia Awards, the former won 5 awards for Best TV Series, Best Director, Best Screenplay (Adaptation), Best Actor, and Best Supporting Actor, and the latter won 3 awards.
In addition to the list of winners, the hot topics of the public are: the blockbuster drama "Crazy" at the beginning of the year and "Opponents", which brushed the sense of existence with 6 awards in the nomination stage, did not receive anything, Zhao Liying won the "Consolation Award" of "Overseas Promotion Ambassador", but the 85 flower pattern rewriting may have to wait...
On Weibo, #吴越 Magnolia Sight ##雷佳音 Magnolia Vision Emperor # brushed "explosive" hot search, the topic of #Zhao Liying running with three times# was also marked with the imprint of "explosion". As early as when the shortlist was announced, Zhang Songwen of "Crazy", Xin Baiqing of "The World" lost their tracks, and "The Three-Body Problem" was not nominated for actor, etc., which caused heated discussions on the topic of "lost pearls".
In the past two years, the drama industry has been effective in improving the quality and reducing the quantity, with frequent high-reputation quality dramas, strong genre themes breaking through, and even the downhill costume theme has been renewed, such an industry background coupled with the Magnolia Award's "missed appointment" last year, are destined to be an award ceremony for immortal fights.
"The World" became the biggest winner, and the costume drama once again "did not harvest"
No one expected that the surprise of "laying two eggs in two years" would eventually fall on the best TV series: "The World" and "The Courtyard of the County Party Committee", two realistic dramas with the main theme. And inevitably, the theme dividend is mentioned again. Does the Magnolia Award really have a theme dividend?
The first thing to be clear is that this is a high-quality competition for awards. Entertainment unicorn combed through the 24 works shortlisted and found that the average score of Douban reached 7.9 points, among which "The Beginning", "Crazy" and "Menghualu" stood above the average score line under the scoring of more than 800,000 people, and "The World" and "The Three-Body Problem" are also excellent works with both word-of-mouth popularity.
In other words, perhaps it does prefer themes and realism, but in the final analysis, it is the quality of the work. "The World", which swept many blockbuster awards, shocked many people with a vast civilian epic, and also became the joy, anger and sorrow of countless people during the broadcast, and now the wildly sweeping awards are just what everyone expects, and even the public is still struggling for Yin Tao's failure to "seal the queen" again, Xin Baiqing has not been nominated for Best Supporting Actor, etc.
The award of "County Party Committee Compound" actually breaks the status quo of "only douban theory" in the word-of-mouth field to some extent, and affirms the expansion of the theme of this drama and the interpretation of the actors in a limited space from a professional perspective. At the meeting of the Magnolia Award judges on June 21, Hu Zhifeng, chairman of the jury of the Chinese drama unit, proposed the award criteria: the epochality, breakthrough and innovation of the work.
Unlike the main theme, which is in full swing, costume dramas that have experienced the outbreak period around 2016 and have mainly brushed their presence with technical awards such as best art and best photography in recent years, and their prize luck continues to decline.
When the best cinematography and best art flowers fell to "Dear Child" and "The Three-Body Problem", it also meant that the costume drama once again failed in the Magnolia Awards. ——In 2021, the same is true of the last Magnolia Awards. But looking back at the shortlist, costume dramas have a strong sense of existence: "Fengqi Longxi" was shortlisted for Best Cinematography and Best Art, "Menghualu" was nominated for Best Director and Best Screenplay (Original), and "The World is Long" was nominated for Best Screenplay (Original).
In fact, to some extent, the collective "frustration" of costume dramas is closely related to the outbreak of the TV drama market. It is not difficult to see from the shortlist of technical awards that whether it is the main theme or the strong genre theme, it has greatly improved in photography and art, which also means that the most advantageous lens aesthetics and grand scene shaping of costume dramas will also stand on the same starting line as other genre themes, and competition will intensify.
Compared with the so-called theme dividend and the frustration of costume dramas, we prefer to believe that the end point of all awards will be content quality. The so-called "theme dividend" may be more of an emotional outlet when the public's aesthetics and the professional judges' aesthetics are difficult to agree on. However, returning to the market, it remains to be seen whether such a result will give birth to a "positive drama fever" and even become a "shortcut" for actors to brush awards.
The battle of the emperor and queen has come to the "young stage", and the iteration of film and television power in Magnolia is more valuable
Although Sun Li and Hu Ge were only in their early 30s when they won the Magnolia Emperor Vision, the Magnolia Award in recent years has gradually become a contest between the Mesozoic Era and even the old drama bones. In the previous three "post-60s combinations" of Ni Dahong and Jiang Wenli, Chen Baoguo is even more post-50s, and Yan Ni and Yu Hewei last won the award at the age of 49. Their strength is unquestionable, but the market is also hungry for fresh faces.
This year's Magnolia Awards, perhaps from the moment of nomination, send a different signal: younger and more inclusive. Compared with the previous 50+ actor awards, this year's competition for best actor has come to a younger age: between 35 and 45 years old, Lei Jiayin, who won the best actor, is just 40 years old. The strength of many mainstream awards is more and more people's face to their power, and Zhang Yi is one step away from the film and television double slam.
Compared with Wu Yue's "upset", the focus of competition for actresses is on whether Zhao Liying can rewrite the 85 flower pattern, behind this public opinion heated discussion is the public's desire for young forces to knock on the door of mainstream awards, to truly achieve acting precipitation, and carry the banner of quality TV series. However, unfortunately, although it was nominated three times, it still missed out on the award.
Compared with the "younger" in the actor's nomination, the behind-the-scenes work shows a stronger change: senior forces play steadily, and there are many fresh faces. "The World" director Li Lu, who won the best director, and the nominated Kong Sheng and Xu Jizhou are all familiar faces of the Magnolia Award; Yang Lei, the director of "The Three-Body Problem", and director Yang Yang, who has won many awards in the Feitian Awards, are relatively fresh faces.
Screenwriter Vanity Fair is more interesting. Zhang Ting and Zhao Dongling appeared in the Best Screenplay Original and Adaptation columns at the same time, and the corresponding TV series are "The World Is Long" and "The Wind Blows in Half Summer", "Happiness to Ten Thousand Homes" and "Police Honor". Wang Xiaogun, who won the best screenplay (original), was shortlisted for "Opponent" and "Meritorious Work". On the one hand, senior and excellent screenwriters can break barriers such as themes and tell every story well; On the one hand, it is the lack of the power of the head screenwriter.
It is even more surprising that the appearance of Pray Jun, the original author of "The Beginning", Yu Shuang, the screenwriter of "I'm Very Good in Another Country", and Tian Liangliang, the screenwriter of "The Three-Body Problem", are even more surprising. Novel authors turn screenwriters, young screenwriters draw inspiration from life to create, and hardcore themes are innovative adaptations, each of which is the direction and future of current film and television theme creation, and shortlisting is also affirmative for young screenwriters.
A cold knowledge, with Liu Yongqi winning the Best Art Award with "The Three-Body Problem", he has achieved the Grand Slam of the TV Series Award of Feitian, Golden Eagle and Magnolia, but it is just a hidden profession behind the scenes. Similarly, the winner of the Best Cinematography Award has been nominated for the Mainstream TV Series Awards.
Perhaps just looking at the list of winners of the Magnolia Awards, awards such as the Best Director Award and the Best Screenplay Adaptation still fall on a more senior and "secure" choice, but in the longer term, the shortlisting is affirmed that the all-round influx of fresh forces itself is the best portrayal of the vigorous progress of the TV drama industry.
Xinli and Noon became the winners, who won the Magnolia Award this year?
As early as when the shortlist was released, netizens automatically and spontaneously brushed #Noon Sunshine Win Mab# and #Sunli Win Big# on the hot search. Last night's winners were announced, and the two companies did gain a lot. Sunli Media won 5 major awards with "The World", and Noon Sunshine also won 5 awards (including the overseas communication award "Mountains and Seas"). In fact, this trust in the label company is not without reason.
Combing through the Magnolia Awards in the past ten years will find that the noon sun does have the capital to laugh at mainstream awards. Not to mention the earlier "Langya List" and "No War in Beiping", it won more than 20 nominations and 7 awards with "All Very Good" and "Big River" at the 25th Magnolia Awards, and 19 nominations and 4 awards in the 27th session. Kong Sheng is the representative of the director who won the most Magnolia Awards.
Sunli Media has also maintained a steady output of award-winning works. The 24th "My First Half of Life" and "White Deer Plain", the 25th "Qing Yu Nian", the 27th "Golden Years", and now "The World" and so on. In contrast, although Ningmeng Film and Television and Huace Film and Television also have award-winning works, there are probabilistic works. This also makes it possible for the public to focus on the two companies every award season.
Is winning luck metaphysics? Combing the works will actually find that this involves a multifaceted layout: First, the main theme and realism theme of the big year, the two companies have actively laid out and produced a number of high-quality dramas, but in essence, relying on content quality and innovation, refreshing the market's cognition of the main theme drama has naturally gained recognition. And this layout is not something that all companies dare to do.
Second, the subject matter is diverse. Costume dramas seem to be cold, but both have high-quality costumes and even awards, and they are also quite generous in the layout of urban dramas and period dramas. However, the award-winning works of both parties are obviously mostly literary works and head IP adaptations, which may also point the direction for the market.
Third, innovation. The noon sun's "The Beginning" set off a theme boom, and Xinli Media gnawed the bone of "The World". In fact, this is also what Sun Hao, a member of the jury, said, creators should never predict the audience's preferences, "do not repeat, do not follow the trend, the wind cannot be followed". Compared with following the trend and imitating, only continuous innovation and solid stories are the most fundamental.
The so-called "winning hemp" is just a reputation laid down by high-quality content in the past, but the same market is also giving them higher expectations and stricter standards. After all, no one will "win the hemp" forever, only burying one's head in the content is king. With the end of the Magnolia Awards and the beginning of a new journey, we look forward to a more "rising tide" and high-quality Chinese drama future.