As RongBaozhai is about to celebrate its 350th anniversary, the large-scale documentary "Rongbaozhai" started filming in Beijing on April 18. Shen Haixiong, deputy director of the Central Propaganda Department, director and editor-in-chief of the Central Radio and Television Station, attended the ceremony and started filming for the program together with Li Yan, member of the party group of China Publishing Group Co., Ltd. and general manager of China Publishing and Media Co., Ltd.
Xue Jijun, a member of the editorial board of the Central Radio and Television Corporation, said in his speech that the creation of the documentary "Rong Baozhai" is a specific measure for the Central Radio and Television Station to deeply implement the spirit of important instructions such as General Secretary Xi Jinping's "refining and displaying the spiritual identity of excellent traditional culture, extracting and displaying the cultural essence of excellent traditional culture with contemporary value and world significance", and helping the strategy of cultural power. The documentary "Rong Baozhai" will refine and display the Chinese stories of excellent traditional culture and play a sonorous melody that enhances cultural consciousness and strengthens cultural self-confidence.
In his speech, Li Yan said that the start of the documentary "RongBaozhai" is a huge support for the China Publishing Group and the cause of Rongbaozhai by the Central Radio and Television Corporation, and is also an important measure for the two sides to jointly practice the publicity work policy of "raising the banner, gathering people's hearts, cultivating new talents, revitalizing culture, and displaying the image". Through the promotion and promotion of the well-known and time-honored brand of "Rongbaozhai", we will profoundly excavate the connotation of the times of China's excellent traditional culture, let culture serve the people, let art enter the "homes of ordinary people", and at the same time display Chinese calligraphy and painting art at home and abroad, conduct cultural and artistic exchanges, carry forward cultural self-confidence, and display the image of a big country.
Ma Fenghui, Secretary of the Sub-Party Group of the China Artists Association, Li Xin, Secretary of the Sub-Party Group of the Chinese Calligraphers Association, Zhao Dong, Secretary of the Party Committee of Rongbaozhai Co., Ltd., Liu Wanming, Deputy Director of the National Museum of China, Lü Pinjing, Vice President of the Central Academy of Fine Arts, Su Shishu, Honorary Chairman of the Chinese Calligraphers Association, Sun Lixin, Director of the Art Creation Office of the Military Museum of the Chinese People's Revolution, Fan Yang, Former Vice President of the Chinese Painting Academy of the National Academy of Painting of China, He Jialin, former Director of the Art Museum of the National Academy of Painting of China, Fang Tu, Head of the Art Museum of the National Academy of Painting of China, Professor Wang Yingsheng of the Central Academy of Fine Arts, Professor Li Yan of Tsinghua University, as well as relevant responsible persons of the Central Radio and Television Corporation, China Publishing Group Co., Ltd., the Central Research Museum of Literature and History, the China Academy of Arts, the Central Academy of Fine Arts, and RongBaozhai Co., Ltd. attended the event.
According to reports, the large-scale documentary "Rongbaozhai" will comprehensively show the long history and cultural inheritance of Rongbaozhai for 350 years, interpret it from multiple angles such as brand culture, intangible cultural heritage, art collection, cultural exchanges, and innovative development, and reflect the inheritance and innovation of traditional Chinese culture from the development of Rongbaozhai.